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If your e-mail software cannot personalize hundreds of outgoing emails automatically, get one that can. Nothing spells "mass-mailing" more than starting an email with, "Dear Internet Friend".
Alternatively, you can utilize a good autoresponder to do trick.
Here's an autoresponder service that I've been very pleased with. Oddly enough, they're also least expensive:
http://www.demandmail.com/cgi-bin/assoc/c.cgi/ezineann AOL Click Here
6. Don't sell products to your readers
Are you planning to make money with your ezine? If not, you're going to lose motivation real fast. No one likes working for free -- unless you're doing volunteer work where there are greater rewards than making money.
The answer? Affiliate programs. The best part is, you can begin selling products right now at no cost to you. Did you notice affiliate products mentioned within this article? ;-)
There are probably a dozen products that would be of benefit to your readers. Gardeners, car enthusiasts, computer programmers .. you can find all products you need by visiting a few popular Affiliate program directories.
7. Don't promote your ezine
If your ezine marketing strategy is -- "go crazy" for 3 days and then kick back and relax, you're destined for failure. Ezine publishing requires constant nurturing to grow. You're not going to build an ezine with 15,000 subscribers by playing bingo three nights a week.
Here's a handy tool that helps automate time consuming process of promoting your ezine:
So there you have it. 7 ways to avoid *failure* as an ezine publisher. Put these proven ideas into motion and you're sure to improve success of your ezine.
Jason Potash, the creator of EzineAnnouncer software, makes it easy to put your ezine and article promotion on auto-pilot. Just click-and-submit to over 1600 sites! Click here for details: http://www.ezineannouncer.com