4. Develop your professional performance as recommended by your coach. Did you ever see a batter change his stance after a few words from his coach. And then see his batting average go higher? Of course. How do you suppose a great ballerina gets so graceful? Believe me, with all natural ability in world, she doesn't see into design and intent of choreographer of piece way her coach does.

5. Refine your choice of markets to penetrate in accord with insights of your coach. Your coach knows your business. There may be emerging markets you never thought of targeting. These markets may be in sunrise industries, industries just at beginning of their ascendancy. Picture yourself growing as these markets grow. Imagine yourself becoming an industry expert, even industry expert.

6. Go after specific companies your coach sees as best for you. (Imagine that in early 1980's your coach suggested that you go see college-dropout founder of a new software company he just named Microsoft. That company is hiring lots of people who need what you have. Bingo!)

7. Develop your long-term strategy to build your career in concert with your coach. Odds are that your coach has a vision of possible for you transcending your own. Your coach, like driver of semi next to you on Interstate, can see beyond horizon you see. And when you make it big-time, your coach will bask in glow of your success. A great coach takes no credit, accepts no credit. A great coach insists that since you were on field of play, since you were one making moves, credit all goes to you.

Know features of your program. Know benefits these features deliver. Reflect on benefits of benefits. Let that sink in for a minute. Hmm...The benefits of benefits. These are outcomes you deliver. Don't sell your programs. Instead, market outcomes. These outcomes are arrows in your quiver.

Confirm that what you can deliver is appropriate for this conference: "What is purpose of your meeting? What is theme of your meeting? How do you want your people to feel after I speak? What actions do you want your people to take? What outcomes will make you look great?"

Romance benefits of these outcomes. "Just picture yourself , hero who made difference... Imagine how you'll feel when... "

Show them how this decision affects their position. Let them see how good they'll look because they book you now.

Touch their heart. You gotta touch hearts to detach prospects from their cognitive functions. Lead them into a state of enchantment with your words. Allure them with vivid images. There they are surrounded by dazzling outcomes now available-but only if they book you before someone else gets you for date they want what only you can deliver.

When you're on phone with a decision maker, speak with passion. Speak with emotion. Speak from your core. Speak from your essence. Speak from marrow of your bones. Speak from your soul.

The energy in your phrases can inflame desire. Use image-laden words that generate feelings. Create pictures on canvas of your prospect's imagination. "Touch them in their tenders, in those soft, unprotected places where decisions are always made. Make them see it. Make them feel it. Make them understand. Make them care! Let your prospects feel your feelings. Let them feel your passion for values and outcomes you deliver." (Gerry Spence.)

If you'd like a free copy of a longer article I wrote including more principles of powerful persuasion-for paid experts who speak-send me a #10 SASE with 2 ounces of postage. Ask for #330 from my Professional Speakers Profit Letter. I'll gladly send it to you with my compliments. Write me at 1 Speaking Success Road, Kingman Arizona 86402-6543.

Involve every possible sense. Let them see it, taste it, smell it, touch it, hug it, hear it, live it, make love to it, be a part of it and have it be a part of them. Paint a rosy picture-make your prospect, (the decision-maker who can hire you to speak) hero-and watch your sales soar!

Burt Dubin, a 20 year veteran of the business of speaking, coaches and mentors speakers and wanna-be's world-wide.For samples of his wisdom, simply go to his web-site, or e-mail Burt at burt@SpeakingBizSuccess.com. Down-load some of the 20 FREE articles and 26 FREE newsletters. 1 Speaking Success Road, Kingman, Arizona 86402-6543, USA. Phone 1-800-321-1225. Fax 928-753-7554. E-mail Burt at: