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In simple words, RSS is a way to publish and receive content electronically. RSS files are XML based and are popularly known as RSS feeds.
What's revolutionary about RSS is, it can help you distribute your content directly to your subscribers, without any spam filters interfering.
To subscribe and read your RSS feeds, all your subscribers need to have is an RSS reader, also known as an aggregator.
What's more, they don't even have to worry about giving out any of their personal details to subscribe to your feed.
And with a screaming bunch of RSS readers available on web right now (most of them being free), it wouldn't be very hard to convince your subscribers to get there hands on one.
RSS readers are available in both versions, desktop and web-based, of which latter seems to be most popular.
Once your subscriber adds your RSS feed to their favorite RSS reader, you go 'live' and instantly establish a direct connection with your subscriber.
Whenever you have something new to publish, all you have to do is update your already published RSS feed with your fresh content.
As soon you load your feed with new content, walla! Your feed automatically gets updated everywhere it's subscribed.
No mess, no fuss. Just content that works.
Pretty neat huh?
That's beauty of RSS. No wonder it's currently being employed by web honchos like Yahoo! and MSN to deliver content to their users.
They even allow their members to add any RSS feeds of their choice to their membersí area, making them perfect examples of web-based aggregators.
Syndicating your content can mean a lot to you and your business. By publishing your own RSS feeds, you could eventually end up with more leads, more subscribers and not to forget, more money in bank.
Mustafa K. is the co-founder of http://www.rapidfeeds.com , a free online service that helps anyone deliver targeted content to their subscribers through RSS. Sign Up for your FREE account on his site to put an end to blocked messages and add more subscribers.