7 Tips for Successful Postcard Marketing

Written by Bob Leduc


Continued from page 1

Tip 5: Go First Class

Send your postcards by First Class Mail. It costs only 23 cents inrepparttar US if make them at least 3 1/2 by 5 inches but not over 4 1/4 by 6 inches.

This gives you allrepparttar 119891 benefits of First Class Mail for just a few cents more than Standard Mail ("bulk rate mail") ...and it produces a lot more replies.

Tip 6: Watch Your Timing

Send your postcards so they arrive on Tuesday or Wednesday. The volume of mail delivered inrepparttar 119892 US on those days is usually light and your postcards won't have to compete with a lot of other mail delivered atrepparttar 119893 same time.

Try to avoid having your postcards delivered on Monday. It's usuallyrepparttar 119894 biggest mail delivery day ofrepparttar 119895 week and a very busy day for most people.

Tip 7: Economize on Designing and Printing

Don't spend a lot to design and print your postcards. Using an elegant layout with colorful graphics can be expensive and it rarely improves your reply rate - unless you are selling those services.

Simple postcards designed to look like a message from a friend can be printed on your own computer for only 1 or 2 cents per card ...or you can have a commercial printer do repparttar 119896 job for as little as 4 to 7 cents per card.

The next time you want to drive a surge of traffic to your web site or generate a flood of new sales leads - send postcards. And be sure to followrepparttar 119897 7 tips revealed in this article to getrepparttar 119898 maximum response to your postcards forrepparttar 119899 lowest cost.

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV


Marketing On The Cheap: Join The What?

Written by Floyd Snyder


Continued from page 1

Most Chambers have a monthly newsletter and accept press releases. Some also sell advertising at very reasonable price. Also keep in mind that if you are an active member and maybe even a committee chairperson or board member, you may have your own column inrepparttar newsletter or at least a listing as a committee chair or member ofrepparttar 119890 board. This listing usually will includerepparttar 119891 name of your business.

If your committee is dealing with important issues and or events, there may also be additional benefits inrepparttar 119892 way of local media coverage. I always made sure I chaired at least one or two events a year, and I pickedrepparttar 119893 ones that were most likely to effect a large segment ofrepparttar 119894 community "in a positive way". This becomes important. For instance, you may want to think twice about chairing a committee to recallrepparttar 119895 local mayor and opt instead to take overrepparttar 119896 Christmas Parade.

A lot of Chambers sponsor trade shows. If promoted right, these events will offer an excellent opportunity for you to showcase your business. The trade shows are sometimes limited to a specific type of business. An example may be an electronics show or a fashion show. Obviously, if you sell running shoes, setting up a booth among nothing but big screen TVs and laptop computers may not berepparttar 119897 place for you. Onrepparttar 119898 other hand if you sell insurance, this may berepparttar 119899 place for you to pitch homeowners insurance to people with a lot of high priced electronic gadgets. You have to pick and chooserepparttar 119900 right place atrepparttar 119901 right time.

Another function some, if not most, Chambers sponsor are seminars. Don’t missrepparttar 119902 opportunity to present yourself as an expert in your field. Explorerepparttar 119903 possibility of becoming a presenter at a seminar being offered.

Don’t over lookrepparttar 119904 possibility of selling your goods or services directly torepparttar 119905 Chamber itself. It’s a fairly good bet that, with little exception, they are not going outside their own membership to purchase anything unless they absolutely have to. If you do get a chance to do business with them, make sure you give themrepparttar 119906 best service andrepparttar 119907 best prices you can. The last thing you want to do is over charge or under serve what is probablyrepparttar 119908 largest and most influential business organization in your area.

The list of possible exposure via your chamber is endless -- web site listings, yearly directories both on line and hard copy, referral services, business card racks, local maps and on and on. I can’t possibly cover allrepparttar 119909 advantages of membership. There will be many other opportunities that your involvement will create for you. Yet, not all ofrepparttar 119910 benefits can be, nor should they be, measured in dollars and cents. One ofrepparttar 119911 greatest benefits of being a member will be inrepparttar 119912 overall pride and satisfaction that you will get, knowing you are a leader working to make your community a better place to live. You can’t put a price on that.

No permission is needed to reproduce an unedited copy of this article as longrepparttar 119913 About The Author tag is left in tact and included. We do request that we be informed of where it is posted and reciprocal links will be considered. Email floyd@sbmag.org.



Floyd Snyder has been trading and investing in the stock market for three decades. He was on the forefront of the day trading craze that swept the nation back in the late 1990's both as a trader and as the moderator of one of the Internet's largest real time trading rooms. He is the owner of http://www.TraderAide.com, Strictly Business Magazine at http://www.sbmag.org, FrameHouseGallery.com and EducationResourcesNetwork.com


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