7 Tips for Finding and Hiring a Good Copywriter

Written by Walter Burek


Continued from page 1

5. Ask for references. A good copywriter will make it her business to understand your communications needs, will stay in budget, will meet deadlines, and will act professionally in client meetings. The best way to find out about all these things is to contact at least two ofrepparttar writer's references. And any good copywriter should have a stack of them.

6. Be prepared to pay. A good copywriter is expensive. But a cheap copywriter will almost always cost you more inrepparttar 100917 end, just like a cheap lawyer or a cheap plumber. You'll end up having to hire someone else to redorepparttar 100918 job, doubling your loss of time and money.

Expect a good writer to charge from $50 to $150 per hour and up, or a day rate of $500 to $1200 and up. Flat project fees can range from $3000-$10,000 for a multi-ad magazine campaign or product launch to $10,000-$25,000 for a complete direct mail package. You'll pay inrepparttar 100919 higher range for a more experienced writer, or one with a particular expertise in a highly technical or specialized industry, i.e., pharmaceuticals.

7. Make human contact. Spend a little time getting to know your copywriter. And give that person an opportunity to learn about you, not just your company and products. It's time well spent if you find someone you like and can develop a good working relationship with. The result will be top-quality work that will help your business prosper and a skilled, knowledgeable writer you can depend on for future projects.

© Burek Group 2003

Walter is a professional advertising copywriter who writes, edits and publishes "Words @ Work", a FREE bimonthly newsletter of advice and information about writing that works. To view his award-winning portfolio and to subscribe visit http://www.walterburek.com. You may also subscribe via mailto:WordsAtWork@comcast.net

THANK YOU FOR YOUR INTEREST IN THIS ARTICLE. YOU MAY FREELY PUBLISH IT ON THE WEB OR IN PRINT, AS LONG AS YOU INCLUDE THE BYLINE AND CREDITS. ALSO, PLEASE ADVISE ME OF PUBLICATION BY mailto:walter@walterburek



Walter Burek is an award-winning copywriter who has been a writer and Creative Director on some of advertising’s most important accounts.

Walter also writes, edits and publishes Words@Work, a free newsletter for marketing communications professionals.


Explosive Value of Foreign Links

Written by Ken Kovach


Continued from page 1

Applying personal niche marketing tactics can bring you more customers and sales inrepparttar long run. Scatter Shooting inrepparttar 100916 Dark with get 10,000 hits type of programs just don't seem to bring inrepparttar 100917 results. Butrepparttar 100918 personal touch never seems to fail and is always in style.

I opened a website in Japan last year and sent an email to about 30 ofrepparttar 100919 Top English Website owners and asked if they would consider exchanging links. I also offered them a few nice e-Books for takingrepparttar 100920 time to considerrepparttar 100921 offer. Of those 30, Ten wrote back wishing me luck and were happy to exchange links. The others didn’t feel our sites had that much in common.

The Result was 10 links on Ten Top Sites. These links have provided me with personal visitors and customers. What if you were to apply this link exchange idea offering your product or service instead of e-Books? You can make an offer that is irresistible that will give you good quality links. What would you like to be offered in exchange for a link? Think about it.

Written by Ken Kovach of Success Services Ezine http://kovach-services.com/ezine and Kovach Services Ebook & Software Store http://kovach-services.com This Article is copyrighted © by Success Services Ezine but may be freely distributed if the signature file and credits remain intact.


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