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As we discussed my needs and expectations, I discovered a great deal about Gretchen. She is confident, not threatened by questions related to her professional credentials. She’s thoroughly familiar with
mechanics of
home buying process, and knows
Bethesda, Chevy Chase, and Kensington market like
back of her hand.
I also discovered that she is a proud mother. During our conversation we shared stories about our grown kids. I have two daughters, one a graduate of USC,
other a graduate of Loyola Marymount in LA. Kevin, her oldest son, graduated a couple of years ago from Stanford with a degree in marketing and new media communications which, as it turns out, is being put to good use because he has now joined
family business.
And his addition didn't come any time too soon. Three years ago Gretchen had to start referring clients to other brokers in
area, because she couldn’t handle
demand. Now that Kevin is her partner, they are able to handle
increased volume without outside help.
With a degree in marketing and new media communications, Kevin is a welcome addition because he spends most of his time cultivating new marketing strategies. "Marketing is so much more than it used to be," Gretchen said. "You know, putting a sign in
ground and a listing in
computer. Even in
hottest sellers’ markets, there is always a way to make
property more visible and that exposure brings more offers to
table. Kevin does that for us."
What has evolved is a multi-generational, multi-disciplinary approach to both sales and relationships. Kevin, using advanced technologies, has been able to target market, placing properties in locations to be seen by
right buyers. He has also increased
"team’s" online presence, which is also incredibly helpful to sellers and buyers.
As for me, I have yet to decide whether I’m going to move back East or to Scottsdale, but one thing is for sure. If I do move to
Bethesda area, I will be counting on Gretchen and her son to handle
details. I put a premium on business service providers who put my interests ahead of their own.

Ron Scott is a free lance writer whose occasional submissions focus on a wide variety of subjects drawn from his personal experiences and range from a recent article about his favorite hamburger recipe to an American success story.