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(Tip No.3) Format Your Documents
A good average character count for one line of email is, 55 to 60 characters. On
old standard typewriter it was simply a matter of setting your margins and typing until you heard little bell.
Then you'd simply pushed return bar and typing cylinder all way to right, and continue typing until next bell. (Now I'm really dating myself.)
If you try to set-up your word processor's margins to do same thing typewriters of old did, it won't work quite same way. You'll have to manually add carriage returns at end of each line.
It can be done; however, this process will be very time consuming and for many reasons, far to many to mention here, outcome will not stay consistent with all email servers.
A much better way of formatting your document is to download a copy of "Ezine Assistant" at http://www.ezineassistant.com
It's a free software program that gives you full control of formatting your document. It works great, and I use it all time, even if I'm simply writing an email to my friends.
(Tip No.4) Keep Your Paragraphs Short
Reading an email is not like reading a book or a magazine. Long paragraphs in an email are difficult to read, so limit your paragraph to two or three sentences. Your reader will be much happier, and so will I.
(Tip No.5) Keep Your Ad's Sweet And To The Point
From time someone opens your email, you have about 10 to 15 seconds to capture his or her attention. If you haven't captured it by then, chances are very good they will click, delete, and move on.
Remember person reading your email wants to click, read, and move on anyway. Don't try to sell your product in your ad; your goal is simply to get them to your "Web Site."
Let your web site do all talking because now, they have chosen how they will spend their time, not you.
(Tip No.6) Be Polite And Always Say Thank You
Your mother was right! Never forget to thank people who take time to read your email. It leaves a warm, caring feeling with your reader, and more personable your email, more response you'll receive.
Always add your name, and a real email address to your ad. Your readers will feel you are real person, and that they are more than just a number. Also invite them to contact you for any reason.
When your purpose is to make a friend first and a sale second, you can sit back and watch your sales grow.
(Tip No.7) Do Not Send To Soon
Once you have your email ad looking and saying what you want it to, put it aside and come back to a day or so later and go through it one more time.
Most of time you will find a few changes you'd like to make before sending your ad out to public, so make those adjustments and send your ad.
This step will save a lot of, "I wish I had said that instead!"
(In Closing)
In mind of your readers, your email is only window they have to see who you are. You can either get out "Windex" and clean that window, or your can pull down blinds and close curtains.
Just keep in mind; success of your business depends greatly on what people think of you.
Until next time...
