2) Testimonials in Headlines:

"I was down to my last cent, but now I'm making $1000 a week" "This is how I became a successful in Direct Marketing" "I needed extra money, now I'm making more than I ever expected"

3) "Testing Your Reader"

Vanity and Superiority are strong marketing and sales tools. Testing is but one use of these universal qualities:

"Pass this test to qualify" "Can you pass this Small Business Survival Test?" "If you pass this test, your dreams can come true"

4) "One and Two Word Headlines are Attention Grabbers!"

Examples of one-worders:

MONEY FREE CASH OPPORTUNITIES HOMEWORKERS EARN SUCCESS PROFITS

Examples of two-worders:

MONEY MAKERS FREE SAMPLE INSTANT CASH UNLIMITED OPPORTUNITIES HOME WORKERS WANTED EARN MORE SUCCEED NOW INSTANT PROFITS

5) The "Don't Buy" Technique

This headline is effective because you are telling reader something their eyes don't expect to see. Don't Buy?

"Don't waste your money, Read This Report First" "Don't buy ......, until you have seen our prices" "Don't spend money needlessly. Get The Facts First"

6) Speak to Reader, not at Reader

"I'll train you to be a success" "If you follow my program, I'll help you to success" "They thought I was crazy, after reading this, will you"

7) Specific Targeting

"Attention: Stay at home mothers" "To Part-Time workers who want to supplement their income" "Bread winners, coming up short lately? We can help you"

What I have shown you here are top Headline Writing Techniques, all of which have worked for me in past. I didn't give this word it's due credit above. Do you know all time, unbeatable, never-ending winner of headline grabbers? I'll bet you do. Of course it's Super Power Word "FREE". This one Power Word is rightly known as most powerful headline word past, present and future.

You don’t have to “surf” far on web before striking poor writing, bad spelling or just plain offensive copy.

To secure our future and prevent mass bastardisation of English language, writers must promote their skills now and not be intimidated by technology.

If you can use a word-processing program, you have enough technological know-how to write for web. The emphasis is on “information” not “technology”.

Writing for online reader requires more discipline than even journalism. The experts say people between 25% and 40% more slowly on screen as eyes tire more quickly than on paper.

Web users will not tolerate long-winded prose, unless it’s for a literary site or on a topic in which they are deeply interested.

Writing for web sites is not simply a matter of rehashing existing print material – web is already clogged with so-called “brochureware”.

Clean, concise, active, purpose-written copy is essential to development of this new medium and web writing profession as a whole.

If you haven’t yet taken your first dip in cybersurf, head to your local Internet café or library and take plunge.

Even if you don’t want to weave words for web, you’ll have a ball spinning yarns with other writers via chat rooms, newsgroups, web sites and email.

Like it or love it, future’s online.