4) Compel Your Reader to Take Immediate Action.

Entice your reader to act now, by using phrases such as: "Limited Time", "Order Today", "Visit Now", "Don`t Delay."

5) Never Use All Caps.

Using all capital letters in your ad, makes it difficult to read, and looks amateurish. Use capital letters for emphasis ONLY.

6) Proofread and Spell Check Your Ad.

This will help you to avoid mistakes. Nothing looks less professional, than ads that have spelling errors.

7) Don't Forget Your Contact Information.

Whenever possible include both your email address AND your URL. Including your email address encourages your prospect to ask questions. The follow-up can make difference between a sale and no sale!

Test, Test, and Re-test Your Ad. If your ad doesn't bring results you want, change headline, change your ad copy. Refine and polish your ad until you get it just right. The better your ad copy ...the better your results. Take time ...to make that ad copy sizzle!

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That leads me to two-step system. What you will need:

~ an autoresponder (free is fine, but doesn't look as professional when it's laden with 3rd party ads).

OR

~ a direct response one to two page mini web site.

An autoresponder will allow you to use your two-liner very effectively. The prospect will know that information (this is where you can place much longer ad copy that is usually supplied with affiliate programs, but please try to rewrite some of it in your own words) will be delivered to them instantly, and you will be able to capture their e-mail address in order to send follow-ups if 'fish' aren't biting. Remember, it has been said that a prospect will need to see an ad approximately seven times before they will buy.

A direct response mini site presents prospect with ad copy, similar to your first autoresponder message, and immediately offers them a way to order product, as should your autoresponder message.

Both of these methods work quite well, and implementing them is really a very simple process. Be simple, be direct and above all else, be quick. The Internet has changed meaning of customer service; people are no longer willing to stand in line or wait for mailman. They want their product and they want it now! So you need to be - IMMEDIATE!