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4) Compel Your Reader to Take Immediate Action.
Entice your reader to act now, by using phrases such as: "Limited Time", "Order Today", "Visit Now", "Don`t Delay."
5) Never Use All Caps.
Using all capital letters in your ad, makes it difficult to read, and looks amateurish. Use capital letters for emphasis ONLY.
6) Proofread and Spell Check Your Ad.
This will help you to avoid mistakes. Nothing looks less professional, than ads that have spelling errors.
7) Don't Forget Your Contact Information.
Whenever possible include both your email address AND your URL. Including your email address encourages your prospect to ask questions. The follow-up can make difference between a sale and no sale!
Test, Test, and Re-test Your Ad. If your ad doesn't bring results you want, change headline, change your ad copy. Refine and polish your ad until you get it just right. The better your ad copy ...the better your results. Take time ...to make that ad copy sizzle!
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