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Considering that a signature line is an important part of any solo sales letter that you may send, promote your list in that fashion as well.
5. Use pop-up windows on your site to promote your list.
While you hear it said that pop-up windows aggravate many visitors, it seems to be primarily unrelated pop-ups from other sites that cause most disdain.
A small 400 X 400 pop-up window that promotes your list, your incentive items, or your newsletter will generally be well received by a visitor to your website. After all, she has already expressed an interest simply by visiting.
Our own testing has proven that a tastefully done pop-up window with a sign-up box included will pull as much as 80% more response than a stationary sign-up box on any webpage.
6. Joint venture with other list owners.
Subscribe to lists of other marketer's who have a common business focus with you. Read newsletters, ads and updates to decide which of list owners you wish to become involved with.
Then contact each one, offering to recommend their list to your list, in return for their doing same for you. This technique is sometimes referred to as 'ad-swapping' and is a relatively common practice among newsletter and ezine publishers. However, we do recommend that you investigate quality of material published by any list owner before you involve yourself.
7. Aggressively submit to list directories.
This technique will not normally bring in floods of new subscribers, but it is a tried and true method of consistently increasing your list.
Enter an online search in Yahoo or any major search engine using search terms 'newsletter directory,' 'ezine directory,' and 'list directory.' Your search will return dozens of resource sites where you can promote your list for additional exposure. In most cases, your only investment will be your time.
These are not only workable techniques for building your own opt-in mailing list. Oftentimes, new and innovative idea is one that gains most subscribers. So feel free to use your own imagination and ingenuity to augment these techniques or devise completely new ones. You will be rewarded handsomely in long run.
Dan B. Cauthron offers original marketing insights and a 7-Volume eMarketing Library to all new subscribers. Join his list by visiting http://www.Revenewer.com or by sending your name and email address to mailto:Dan@Revenewer.com with the words 'subscribe me' in the subject bar.