4) Closing Sentence - a simple 'Thank you', a polite greeting or something to effect.

5) Your Name and a Signature and/or P.S.: Some people would be surprised now. I said 'YOUR' Name. Sometimes I wonder: people expecting their first or second or even third child would hardly ever call him or her 'njnlsc', 'hrfci43' or '?'. Or are persons secret agents? Who knows? But one point is definite: these persons are not business persons, they are not professionals. And NEVER will.

6) Subject Line: All 'gurus' tell you that if your email should be noticed and opened at all, your subject line should contain something striking, something different, personalized. I agree BUT I'm going to tell you a secret: I delete immediately every email with Subject line containing my Name, I tell you even more, I've got a filter set on it. And Why? None of business professionals would send out a letter like that.

And similar it should be with email Ezines: I buy my offline magazines. Some online 'marketers' are shocked. How is it they don't contain my Name. No, they don't, and again I have filters on all Ezines, shouting my name all over Issue. I buy, accept and read content. And you will be shocked even more: most of best Ezines don't ever mention my name at all. Never overdo anything.

7) Keep track of your mail, not to forget who you wrote, about what, and answer your mail. If you send an Email requesting something from person, offering something and person comes back to you with response you wanted, answer. It's what you wanted, it's what you need - a proper business co-operation, a proper business relationship helping you to build your business. Professional and successful business people do it.

And this item is really last: Automated Response is great and vital BUT you should use it proper business way. If your robot or autoresponder replies to your prospect that you will come back to person personally as soon as you can, do so.

The Internet seems to be anonymous for many people but it's not and should never be for a proper business person, for a professional netpreneur and for anyone determined to succeed.

So, if you are serious about your business, both offline and online, stop for a minute and go through all old-fashioned and abandoned, traditional business items of our almost forgotten offline world and study them, learn and adopt and USE them. Write fewer emails today and instead of ones you skip, write a short, proper Email. And two more tomorrow...

Remember: to be successful, to be rich, to be wealthy does not only mean to have money. It means to be a sucessful, wealthy, professional and polite personality. It does not require so much: just forget get-rich-quick schemes and fast riches and start to work and systematically build your proper, successful business personality, your name, your business helping other people to succeed, helping other people to get what they consider best for themselves and before long you will have money as well.

Offline its said that direct mail promotions produce ,at most, a 1%-3% response. But with power of editor's endorsement and PROPER FOLLOW UP, a 7%-10% response can be achieved. Some marketers have received an even greater return. So, it's no wonder that FFA link pages and all other gimmicks produce such feeble results. My personal opinion is that only reason these gimmicks work (as little as they do) is because of 'greater fool' theory. Because Internet is still growing, new members join 'netrepreneur' ranks. These are in turn infected and cycle starts again. But Internet is quickly maturing and 'greater fools' will become increasingly hard to find.

"Send Your Articles to 100+ Editors" www.GuerrillaPromotions.com/TrafficMagic.html Christopher Wright, Guerrilla Marketer "Make Money...Or Make Excuses"