7 Rules for Ezine Ad Success

Written by Bilal Babic

Continued from page 1

Rule # 3: Track Your Ads.

It is highly important for you to know which ads and which ezines are pulling responses.

You track your ads by simply placing a code atrepparttar end of your URL or email adress:

e-books@freeautobot.com?subject=ad1 http://resell-ebooks.reallyrules.com?ad1

Rule # 4: Grabrepparttar 124283 Reader's Attention.

Let's face it. People hate ezine ads like any other ads. They most often are trying to avoid reading your ad. So, in order to get folks respond to your ad, you need to write killer headline that grab people's attention. How to write killer headline... it is a diferent topic. However, make sure your headline addresses reader's needs, desires and worries.

Rule # 5: Deliver on Promise.

Make a promise, and deliver on that promise, so that when people click on your ezine ad and end up at your website, they are not upset. Make sure you always take them directly to further information about your offer, clearly presented. Don't let them get lost in a bunch of other information.

Rule # 6: Don't Try To Sell in Ads.

Don't be fooled into thinking you can place an ezine ad and sales are going to pour in like a flood. There simply isn't enough space in 5-8 lines of a sponsor or a classified ad to write a convincing sales letter.

The purpose of your ezine ads is to generate leads, not sales. Your ezine ad should only attract prospects that You can follow-up on.

Rule # 7: Offer an Attractive Freebie.

Like I said,repparttar 124284 purpose of your ezine ads is to generate leads, not sales. Andrepparttar 124285 best way to attract leads is to offer them a valuable freebie they can't resist.

Bilal Babic www.resell-ebooks.reallyrules.com FREE DOWNLOAD: Actual Steps to Making YOUR Living Online! FREE for a limited time ONLY! (Retail Value: $39) http://free.hostdepartment.com/ebooksfree/

Want To Submit More Articles Faster?

Written by Judy Cullins

Continued from page 1

7. Let go of most adverbs. Words like very, suddenly, and sparingly, tell instead of show. Use adverbs only at Christmas shows how often.

8. Let go of adjectives. Instead of a super-intelligent person, you can say a genius.

9. Appeal torepparttar senses of sight, sound, and emotions. Telling is not a effective. Instead of "Buy this book today because it is so useful," say, "Would you like to double, even quadruple your Online income in three months?" Use a question like this on your Web site home page as a link. Where to? A benefit driven sales letter about your product!

10. Cut redundancies. Don't talk down to your reader with too much repetition. Be willing to part with your "precious" words. The first edit usually reducesrepparttar 124282 words by 1/4 to 1/3.

11. Don't use pompous words. Userepparttar 124283 shortest, most well- known word. Instead of "utilize," try "use." The more syllables in a word,repparttar 124284 harder to getrepparttar 124285 point fast.

12. Keeprepparttar 124286 subject and verb as close together as possible. Don't make your reader work to getrepparttar 124287 meaning.

13. Userepparttar 124288 present or past tense ofrepparttar 124289 verb form. Instead of she is singing, say she sings or she sang.

14. To emphasize or dramatize, put your point atrepparttar 124290 end of a sentence,repparttar 124291 end of a paragraph, orrepparttar 124292 end of a chapter. These positions hookrepparttar 124293 reader to keep going.

13. Cut cliches. Once, original metaphors, clich├ęs age and become trite. Instead of "Birds of a Feather Flock Together," you can say, "Birds of a Feather Need to Fly Away From Each Other."

Keep your conclusions short. Sum up a few points and repeat a top benefit.

Judy Cullins: author, publisher, book coach Helps professionals manifest their book dreams eBook: _Ten Non-techie Ways to Market Your Book Online_ http://www.bookcoaching.com/products.shtml Send an email to mailto:Subscribe@bookcoaching.com The Book Coach Says... includes 2 free eReports mailto:Judy@bookcoaching.com Ph:619/466/0622

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