Rule # 3: Track Your Ads.

It is highly important for you to know which ads and which ezines are pulling responses.

You track your ads by simply placing a code at end of your URL or email adress:

e-books@freeautobot.com?subject=ad1 http://resell-ebooks.reallyrules.com?ad1

Rule # 4: Grab Reader's Attention.

Let's face it. People hate ezine ads like any other ads. They most often are trying to avoid reading your ad. So, in order to get folks respond to your ad, you need to write killer headline that grab people's attention. How to write killer headline... it is a diferent topic. However, make sure your headline addresses reader's needs, desires and worries.

Rule # 5: Deliver on Promise.

Make a promise, and deliver on that promise, so that when people click on your ezine ad and end up at your website, they are not upset. Make sure you always take them directly to further information about your offer, clearly presented. Don't let them get lost in a bunch of other information.

Rule # 6: Don't Try To Sell in Ads.

Don't be fooled into thinking you can place an ezine ad and sales are going to pour in like a flood. There simply isn't enough space in 5-8 lines of a sponsor or a classified ad to write a convincing sales letter.

The purpose of your ezine ads is to generate leads, not sales. Your ezine ad should only attract prospects that You can follow-up on.

Rule # 7: Offer an Attractive Freebie.

Like I said, purpose of your ezine ads is to generate leads, not sales. And best way to attract leads is to offer them a valuable freebie they can't resist.

7. Let go of most adverbs. Words like very, suddenly, and sparingly, tell instead of show. Use adverbs only at Christmas shows how often.

8. Let go of adjectives. Instead of a super-intelligent person, you can say a genius.

9. Appeal to senses of sight, sound, and emotions. Telling is not a effective. Instead of "Buy this book today because it is so useful," say, "Would you like to double, even quadruple your Online income in three months?" Use a question like this on your Web site home page as a link. Where to? A benefit driven sales letter about your product!

10. Cut redundancies. Don't talk down to your reader with too much repetition. Be willing to part with your "precious" words. The first edit usually reduces words by 1/4 to 1/3.

11. Don't use pompous words. Use shortest, most well- known word. Instead of "utilize," try "use." The more syllables in a word, harder to get point fast.

12. Keep subject and verb as close together as possible. Don't make your reader work to get meaning.

13. Use present or past tense of verb form. Instead of she is singing, say she sings or she sang.

14. To emphasize or dramatize, put your point at end of a sentence, end of a paragraph, or end of a chapter. These positions hook reader to keep going.

13. Cut cliches. Once, original metaphors, clichés age and become trite. Instead of "Birds of a Feather Flock Together," you can say, "Birds of a Feather Need to Fly Away From Each Other."

Keep your conclusions short. Sum up a few points and repeat a top benefit.