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7. Let go of most adverbs. Words like very, suddenly, and sparingly, tell instead of show. Use adverbs only at Christmas shows how often.
8. Let go of adjectives. Instead of a super-intelligent person, you can say a genius.
9. Appeal to senses of sight, sound, and emotions. Telling is not a effective. Instead of "Buy this book today because it is so useful," say, "Would you like to double, even quadruple your Online income in three months?" Use a question like this on your Web site home page as a link. Where to? A benefit driven sales letter about your product!
10. Cut redundancies. Don't talk down to your reader with too much repetition. Be willing to part with your "precious" words. The first edit usually reduces words by 1/4 to 1/3.
11. Don't use pompous words. Use shortest, most well- known word. Instead of "utilize," try "use." The more syllables in a word, harder to get point fast.
12. Keep subject and verb as close together as possible. Don't make your reader work to get meaning.
13. Use present or past tense of verb form. Instead of she is singing, say she sings or she sang.
14. To emphasize or dramatize, put your point at end of a sentence, end of a paragraph, or end of a chapter. These positions hook reader to keep going.
13. Cut cliches. Once, original metaphors, clichés age and become trite. Instead of "Birds of a Feather Flock Together," you can say, "Birds of a Feather Need to Fly Away From Each Other."
Keep your conclusions short. Sum up a few points and repeat a top benefit.
Judy Cullins: author, publisher, book coach Helps professionals manifest their book dreams eBook: _Ten Non-techie Ways to Market Your Book Online_ http://www.bookcoaching.com/products.shtml Send an email to mailto:Subscribe@bookcoaching.com The Book Coach Says... includes 2 free eReports mailto:Judy@bookcoaching.com Ph:619/466/0622