6. Keep theme of your resource box similar to theme of your article. You do not want to be writing an article about health and giving away a free ebook on stock market. It will just confuse people.

7. Do not list direct affiliate links in your resource box. Instead, provide a link to your web site where you have affiliate links located or feature a redirect page for your affiliate link in your resource box. Believe me, your click through ratios will be much higher if you do not use direct affiliate links.

Resource boxes are a fantastic marketing tool so use some of these techniques to get best results you can. Really, all you are trying to do is get them to click link, whether it’s a web site or email address. Its as simple as that!

Then stick to it! Many would be entrepreneurs will give up when first efforts seem to produce scant results. This will only leave a larger market share for you. Consistent marketing action and persistent focus will get you what you want.

4. How will you retain subscribers?

What will keep your list members from unsubscribing? What will you consistently offer to keep their attention?

It's important that you develop firm answers to these questions in advance. Lack of a well defined concept in this vein can lead to inconsistencies in your content, and possibly a mass exodus of previously interested prospects.

We do wish to advise against offering a constant flow of 'freebies' in order to retain subscribers. This can critically undermine responsiveness of your list. Your subscribers should know upfront that while you are interested in serving their needs, you are also in business to earn a profit.

5. What will be your mode of delivery?

How do you plan to keep in touch with your list? It goes without saying that we are discussing online communication by email. But there is methodology within that form as well.

You may choose to send your list only updates, new product announcements, and bits of useful information from time to time. Yet even this seemingly informal contact mode should be done on a scheduled basis, and not be left to random action.

You may also choose to formally publish your own newsletter. In this case, make a realistic assessment of how much time you have to devote to publishing, and gear your publishing schedule to surround your own ability to follow through. Few things are more detrimental to effectiveness of your list than haphazard publishing and delivery.

When approached with prior planning and systematic action, your opt-in list can accumulate much quicker than you might expect. With proper care and cultivation, it can literally grow into proverbial money-tree, and yield fruit for your lifetime. _________________________________________________ © Copyright 2002 - Serenity Marketing Group LLC All Rights Reserved Worldwide