5. Extras

A lot of existing paid email companies, and even someof newer ones, are starting to include extra to lureadvertisers to advertise with them. Some of these extras include free gifts, bonus advertising, free banner impressions etc.

6. Discounted Advertising

With competition getting more fierce with every passing day, paid email companies are trying to find even cheaper ways for people to advertise with them. With standard emails they have pay members a certain amount, so they can't drop their rates below that price. That is why many of companies are coming out with such ideas as Member Mails (a mail that is sent to all members, but members do not get paid for reading them), Click-Thru Pages (a page where members can go and receive a small amount, usually 1 cent or .5 cents, for visiting websites) and other ideas. Discounted paid email methods can be a great way to advertise, at a fraction of usual cost.

7. Guaranteed percentage of visits

Most paid email companies now offer a guaranteed percentage of visits to your website per campaign. These percentages range anywhere from 25% to 100%, depending on campaign you purchase. For example, let's say you purchase 1000 paid emails, and you are guaranteed a 50% click thru rate. This means that you will get 500 visitors to your site, even if paid email company has to send your ad to more than 1000 people to achieve that goal.

These are just a few of reasons why paid email advertising can be beneficial. For more information on paid email, as well as links to various paid email sites, visit: http://www.GetPaidForEmail.com

Timothy Ward is a webmaster and author. He has just launched a new ezine, The Ward Wide Webzine. For more info visit: http://groups.yahoo.com/group/Ward_Wide_Webzine/

A smart technique is to automate your word wrapping right on line using free e-mail formating utility at: http://www.jbmckee.com/formatit/

Alternative Tip For Front Page Users: Insert your word file into front page, convert text to table, merge cells, set table width to 464 and border size to zero. Save. Copy entire table (not text) and paste in to your e-mail. This gives you 60 characters per line. [I suggest you use your hotmail account to send it to a Yahoo account and then copy and send it back. This will remove any HTML].

Ad Tracking:

Once you have written your ad you need to test and track it`s performance. Ad tracking is an absolute necessity if you want to maximize results with minimum budget. You need to know where your responses are coming from and which ads are `pulling` more. To get maximum returns on your investment, you need to concentrate on most responsive mediums. A few easily implemented tactics are:

1.E-mail links with subject lines: For each ad you use a different subject line. Say if your e-mail address is abc@xyz.com and you are advertising in ezine1, your link will be

mailto:abc@xyz.com?subject=ezine1

2.Mirror Pages: If your URL name is www.xyz.com and your home page is index.html, you upload several copies of your home page and save them as index1, index2, etc. Put a site meter on each of mirror pages, use different ads/ezines for each page. Here your link will take form:

http://www.xyz.com/index1.html

3.Autoresponders: For each Ad you use an email link with an autoresponder. Use an autoresponse sales message. For instance if you are tracking ad1 and ad2 you use two autoresponders and your links will be of form:

mailto:ad1@yourdomain.com and

mailto:ad2@yourdomain.com

This method gives you a very accurate picture.

4.If you don`t want to do any of above, you can use free tracking services at http://www.linkcounter.com .