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When new network marketers approach a new prospect, they are always advised to use a script first few times.
As they gain confidence, words begin to flow more naturally and they are able to discard scripts and become better at selling.
It takes time, and more importantly, practice, to get it right. But if you never start, how will you ever find out if you can do it?
2. Write Like You Speak
As you gain confidence in your ability to write and publish an ezine, you'll begin to get more comfortable with process of publishing.
Now you might want to start writing your own editorials or tips, to make your ezine more personal and share your expertise in your subject.
To do this, imagine you're sitting in front of an old friend (or that your subscribers are your friends) and that you're bringing them up-to-date with what's been happening in your life.
If you had an experience, good or bad, while promoting your business, that taught you something new, share it with them in most conversational tone.
Avoid rambling on interminably and leave out boring details that aren't crucial to what you learnt.
And always go back, read what you've written and edit it before you send it out to your list.
3. Keep Learning
There's no bigger turn off than an editor who knows less than her subscribers. So if you plan to write on a certain topic, make sure you do your homework.
If you're writing about eBook publishing, subscribe to all ezines and article lists on that subject and read them to find out what's happening in that field. Then share news with your readers.
You could also take some initiative and conduct a survey or two, find out something new about your field and write your own original articles or reports.
4. Speak Your Mind
Once you have established a publishing schedule and have developed a comfortable rapport with your subscribers, don't be afraid to share your opinion on new developments in your field.
If you have a strong opinion on something, its alright to say so. People feel more comfortable when they know where you're coming from, even if they don't always agree.
So what are you waiting for? Send out that first issue and take your business to a whole new level.
Make a date with your list now.
For more tips, tools and resources on ezine publishing visit: http://ebizwhiz-publishing.com/ezinepub.htm
Priya Shah is the Editor of "Be a Whiz at eBiz!" a free-wheeling newsletter on internet marketing and home business http://ebizwhiz-publishing.com She also publishes "The Glutathione Report," a newsletter featuring regular updates on the health benefits of glutathione. http://www.glutathione-report.com