Continued from page 1
You need to JUMP OUT at them!
- - - Pillar #3: Strike a Light with your First Paragraph - - -
Once you've enticed your reader to read your article (via a great title), you need to keep them reading.
The first paragraph of your article is critical. If it's lifeless breath of uninteresting words readers usually just bail out.
Use short paragraphs, powerful words and keep an upbeat tempo with a simple outline to follow.
Tip: Start With
Latest News, it always works :-)
- - - Pillar #4: The Sub-Headings - - -
As I was just saying, using short paragraphs and sentences keep an upbeat tempo, and using Subheadings allow a clear outline for readers to follow to keep up
interest.
Sub-headings better organise our thoughts. They make things easier.
- - - Pillar #5: Your Time to Shine with a Resource Box - - -
The reader has just read your great article, and now what? Are you going to just leave them hanging?
Hell No, a resource box will appear at
end of your article for
reader to see.
It's
next step if they like what you've shown them.
Make your resource box compelling. Make
reader jump over to your website, join your ezine, claim their free gift -- Unleash Your Creativity!
- - - Pillar #6: Poofread ;-) - - -
Typos and bad grammar are not a good look. Just like my subheading above.
If you're not that crash hot at English, hire someone. It can save damaging your reputation.
- - - Pillar #7: Promote, promote and umm.... promote - - -
Let's look at reality. Without Pillar #7, 1-6 are a waste of time. Other wise no one reads your article.
You've got to promote it!
How can you promote your article?
There are hundreds of article directories, fr^e content sites and article announcement lists out there. And
best part is ... 96% of them are FR^E!
The Top 15 article and ezine directories can be found at: http://www.webopoly.com op15.htm
Develop a list of ezines in your target market. Then e-mail each ezine publisher a copy of your latest article.
Wouldn't you like to get your next article picked up by an ezine with 53,000 subscribers?
Now get into it, and get writing!
© 2003 Rhys Nawodycz
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About
Author: Rhys Nawodycz, a silent marketer that incorporates Unheard of Marketing concepts and tactics with Proven and Practised "e-telligence" as he calls it.
Unleash his latest eCourse Fr^e, when you expand your Marketing Creativity in his FR^E Bi-weekly newsletter: Visit: http://www.webopoly.com or send a blank message to rhys1-31311@autocontactor.com
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Rhys Nawodycz is an established competitive intelligence professional and direct marketer who specializes in developing new marketing concepts and tools to help internet marketers.