7 Must Knows for Measuring Web Site Activities

Written by Catherine Franz


Continued from page 1

Example for service professionals. If you provide a service where you give awayrepparttar first session as complimentary, give a presentation for a sale, or prepare a proposal, these costs also need to be included in your ROI calculations. If you provide this service in person you need to also add in your travel time and an average cost for car expenses (not just gas). This is why it is so important to prequalify. For coaches, this is why I recommend only performing complimentary session overrepparttar 120290 phone or in your office unless you're fee is built in and high enough.

4. Pay per sale, also called a referral fee for closed transaction . This is typically a percentage ofrepparttar 120291 sales generated byrepparttar 120292 advertisement. A commission is paid when a sales is made byrepparttar 120293 advertiser and not byrepparttar 120294 number of click-throughs. Advantageous torepparttar 120295 advertiser not torepparttar 120296 publisher.

Example: Someone places an ad in your eNewsletter with an agreement to pay a higher percentage fee for each sale but zero for any nonsales. The responsibility of success forrepparttar 120297 sale falls mainly onrepparttar 120298 advertiser. If you enter into this type of agreement, make surerepparttar 120299 advertiser delivers on their promises, and has a structurally sound sales processing system in place. Not to mention a means for reporting to you what was sold, when and where too.

5. Customer lifetime value. Stated in dollars, this isrepparttar 120300 average length your customer remains with you divided by net profit of that value. If you are new in business or don't haverepparttar 120301 actual figures you will need to estimate.

Example: If you are a coach and average of 22 steady clients per month for an average agreement of six months. Your net profit for six months would be $46,200. You then dividerepparttar 120302 $46,200/22 = $2,100. What this means is that every client that you acquire for six months is worth $2,100 to your business.

6. Cost per click, also known as cost per click-through (CPC). How much you have to pay for every time someone clicks on your ad -- clicks from that point torepparttar 120303 next point, usually your web site.

Example: You purchase a banner space on someone else’s web site for your product or service. That space costs you $400 forrepparttar 120304 month. There were 225 click-throughs from that banner to your site during that month. $400 divided by 225 = $1.77. You paid $1.77 for each click-through.

7. Cost per lead, also known as pay per lead. This usually occurs when you purchase prospect lists. These are specific lists from people who have already given permission to someone else that they are interested in this type of product or service. In other words, they have opt-in to a similar request, and they arerepparttar 120305 target market you are looking for. The leads can be limited to just providingrepparttar 120306 e-mail address or in great details.



Catherine Franz, marketing coach and entrepreneur over 20 years, has been selling on the Internet since its birth. She mentors other coaches and business owners from Hawaii to New Zealand on how to marketing on the Internet. Additional articles and ezines are available at the Abundance Center http://www.abundancecenter.com and her blog http://abundance.blogs.com


It Is Not A Science It’s A System

Written by Daniel Kozak


Continued from page 1

The old pick and shovel guy that is me! :)

His system rocked!

This system gaverepparttar site visitor some intriguing information that beckoned them to come inside to see more then once inside an array of opportunities and insight was atrepparttar 120289 visitor’s fingertips.

All follow-ups was master minded byrepparttar 120290 network marketer who had a neat way with words that brought outrepparttar 120291 belief needed to succeed but,repparttar 120292 emails borerepparttar 120293 links torepparttar 120294 opportunity ofrepparttar 120295 person whose page I signed up under.

The system duplicatedrepparttar 120296 site for everyone and then was customized with their name on it and allrepparttar 120297 links insiderepparttar 120298 site and in emails to their fre*e signups had their links in them. POWERFUL!

Powerful but, expensive as it would have taken $150 to $200 per month to work with his system.

My Quest Began.

I knewrepparttar 120299 system was great, but how could I recreate it but use my type businesses inrepparttar 120300 system. I also wanted to makerepparttar 120301 businesses so affordable that anyone who was serious about making money onrepparttar 120302 net could use it.

I will cut my journey short to say finally my best friend whom I have never met made my dream system come true.

Through many trials and errors finally ISO Profit Center was born.

http://profitcenter.shmyl.com/

ISO means In Search Of Profit and we have what you need to find profits fast in one nice center that you can customize and make your very own.

Complete and fre33 marketing system that does all thatrepparttar 120303 very successful network marketers system did but, withoutrepparttar 120304 high price tag.

Our system is reality based. We have one residual program, one instant cash program, one traffic generator program, and two very reputable affiliate programs.

And even if you don’t like our programs we have something to give you just for visiting.

We give you a super URL redirect service that allows you to shorten and protect your long affiliate links. That is what I bought a website for to begin with now you can do this without one.

1000 hits to any site you like. This is not some smoke and mirrors game you signup with our 1000 hits program you get 1000 hit credits to send traffic to any site you want but, more importantly if you share this with others as we do you receive 2000 hit credits for each referral. It’s Fre*e!

So if you are like me and want to takerepparttar 120305 science mumbo jumbo voodoo out of marketing come visit with us and see if we can work together.

Daniel Kozak is the publisher of the "Business Web" Newsletter. The "Business Web" Newsletter is the only ezine of its kind that reveals wealth building tactics, top notch marketing strategies You Can Be Proud Of! http://www.e-zinebusiness.com


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