3. Give away free samples By letting your customers try before they buy, you can significantly increase your sales. If you sell an information product, provide a few paragraphs or even first chapter by autoresponder. This technique also helps to improve follow up by guaranteeing you obtain contact information.

4. Give a bonus product Everyone likes to get something for nothing, especially if that something is perceived as valuable. E-books make a great bonus, especially if they contain original content. If you are unable to create your own e-book, you could give away someone else's. Free-eBooks.net is a good resource for finding E-books to give away.

5. Focus web site Use Direct Response Site model. A direct response site is one where customer's choices are very limited. Essentially they can buy product, bookmark page, subscribe to your ezine, or leave site. The more options a visitor has, less likely they are to make a purchase.

6. Follow on sales are crucial It is well known that successful businesses make 75% of their sales to repeat customers. Start a free ezine and get your customers to subscribe. Get their permission to send them information on upgrades and new products. On their receipt, mention a product that compliments their purchase. Don't have a product to offer for follow on sales? Find and join an affiliate program offering products of interest to your target market.

7. Change web site copy Appeal to target emotion rather than reason. People respond more intensely to emotional appeals than to intellectual discussion. Design your copy to focus on visitor's dreams, desires, fears or goals. Position your product to appeal to their emotional needs.

Implement these seven tips, and watch your online sales increase.

Are you beginning to see magic?

The real value in saving time and making money with autoresponders comes from knowing exactly how, where and when to apply them. But there is a difference between using them and using them effectively, for maximum profit.

Where can you get an autoresponder?

There are a lot of choices. First you need to decide what type of autoresponder will meet your needs.

Basically there are two kinds of autoresponder. One that is hosted on a remote server and one that you host on your server.

Remotely hosted servers such as Aweber.com, GetResponse.com, and BamBooBiz.com have many benefits. Some offer free autoresponders with a string or two such as placing an ad in your message. They can cost anywhere from $9.95 to $40.00 + per month. Depending on your needs.

If your technically inclined or know someone who is there are many places that offer free autoresponder scripts that you install on your own server like superscripts.com

What do you put in an autoresponder?

Lets say someone makes a purchase you can send a thank you letter with download instructions or shipping information.

You can send follow up letters perfectly timed to insure customer satisfaction. Don't forget to slip in a brief note about new products and upgrades.

You can offer a subscription to your newsletter or for product updates and future specials.

A free report, ecourses or a series of articles that catches their attention. Now that you have their email address you can lead them gently through a series of well crafted messages right to your order form.

These are just a few of uses for autoresponders. For 10 more innovative ways to use your autoresponder Just send a blank email to:

10ways@ListWarrior.com

and I'll send you a list. ;o)