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Tactic Five: Build Your Own Mailing List. One of most important parts of our strategy is to build your own opt-in list of customers and prospects. Over time, this list will become a serious source of revenue, and a vital strategic asset for your business. It costs little or nothing to mail to your own list, and sharing your knowledge through a newsletter will help you build a loyal following.
Tactic Six: Never Stop Testing. You should always be testing, making small changes to your ad, your offer, your website, maybe even price of your product, to find right combination. It's not uncommon to double or triple total conversion rate over course of a 3-month email marketing campaign. Little gains add up to big profits over time.
Tactic Seven: Offer A Well Targeted Bonus For Responses. It's often helpful to offer a free bonus in your e-zine ads, as an incentive to respond. Be mindful of what you're offering, though. After all, if you give away $10,000 anyone will respond. On other hand, an offer of free Palm Pilot software will only attract people who own Palm Pilots. Use your bonus to target people you want to respond.
While these seven tactics are a good starting point, it's impossible to reduce email marketing to a single 600-word article. A good starting point for more information is About.com guide, at http://email.about.com/cs/emailmarketing
I wish you success.
Dan Thies has been helping his clients (and friends) promote their web sites since 1996, and operates a successful online publishing business. His latest book, "Search Engine Optimization Fast Start," is available now at http://www.cannedbooks.com