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$4,365 - $1,455 = $2,910
That's nearly an extra $3,000 per month without generating any extra traffic to your site.
Do you see how powerful a well-written sales letter can be.
It doesn't matter what kind of product you're selling and it doesn't necessarily have to be a marketing 'How To' product.
You could be selling a product to do with travel, gardening, pets, music, sport, dating, cooking, it doesn't matter.
But what does matter is, if you want to see a pile of orders in your inbox every morning when you wake up, then your sales copy has to be nothing short of order-pulling.
It MUST be a high sales converter otherwise you're leaving a pile of cash on
table which should really be in your bank account.
So what conversion rate would I class to be a killer site... 1.5%?
No... 1.5% is good, but there is room for improvement.
What about 2%?
Now we're getting somewhere. 2% is a great conversion, obviously 2.5% is even better and I'd be pretty happy if my site was converting between 2% and 2.5% but personally, I still wouldn't class it as a killer site.
This is what I like to aim for... 3% mark.
Now we're definitely talking. I'd class a site converting 3% of it's visitors into paying customers as a killer site.
Personally, I prefer NOT to use sales letter generators but to write my sales letters from complete scratch starting with a blank piece of paper.
I find that this gives me great scope and does not limit my creative juices as if I were to use a generator.
My websites have seen conversion rates as high as 3.8% which I feel is pretty darn good.
Along with a powerful sales letter, it is advisable to have a quality set of graphics, so your site likes professional.
If your site has a quality look to it, then your potential customers are more than likely to think that your product is of high quality.
This can also improve sales dramatically because seeing a picture of your product makes it look like a real physical product that they can get their hands on.
People like to see things before they buy. So when you show them a picture of your product, this will increase it's perceived value inside your prospects head and this will increase your sales.
By using world-class website graphics, some marketers have experienced a conversion rate increase of over 400%.
A quality looking website, pleasing to eye and an amazingly powerful sales letter when put together, will create a site that will influence prospects to buy.
