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Next, you should have keyword rich pages and page titles. Your writing should reflect what your site is about. You'll notice that if you scan this page you'll see words like "promotion" and "traffic." Those are words that I would want this article to come up under in a search. I also put most important words in my page title.
Also, be sure to submit to search engines correct way. There are services that will submit your site to hundreds of search engines every month, for a fee. That can be great for hundreds of smaller search engines, but be careful when submitting to more important search engines. Submitting too often can get you banned with major search engines, so submit to them manually.
The really important search engines can be responsible for thousands of visitors every month. Although it won't make or break your business, having a good rank in many of major search engines and directories can be enormously beneficial.
Search engine tips at: www.redlionbooks.com/1searcheng/sitesoltips61.htm
Strategy # 6 - Viral Marketing
Viral marketing has become a fairly important subject lately. For those of you new to viral strategies, viral marketing allows you to multiply your marketing efforts without actually doing more work. Here are basics.
First off, we'll start with (probably overused) example of Hotmail. When Hotmail started out with its free email services, it attached a footer to every email message sent out. That footer said something like "Sign up for your own free Hotmail account now and send free email." Every time any user of Hotmail sent a message, that footer was at end. A lot of people who received those emails signed up and sent more emails which signed up more people. It is similar to tipping over first domino and watching rest fall over.
The best viral tools are products that are valuable so that people will want to spread word. For example, a free ebook that is packed with great information and points to your site can spread as people refer ebook to others, who visit your site, download book, and process continues.
The key here though, is that product really has to be desirable, a great deal. My free ebooks have a retail value of $34.94 but I give them away in exchange for subscribing to my free newsletter. That is a great deal and many people wouldn't hesitate to tell their friends about it.
Strategy # 7 - Giving away value
This is similar to my viral strategy involving free ebooks. But besides viral aspect, I also have another reason for giving away two valuable ebooks.
I want to sign people up for my newsletter, and they are a lot more likely to do that if I am giving them something valuable.
It's all about what's in it for customer. I want their contact information, so I have to put something of value up for customer. If your site has something valuable, visitor will show their appreciation.
Best of luck to you,
JC Anderl www.Redlionbooks.com, JC@Redlionbooks.com
Visit my site or email me if you have any questions about marketing or website promotion.
JC's website, Redlionbooks.com, specializes in advice about Internet marketing and web site promotion. Free access to articles and ebooks, learn how to market your product or service online at Redlionbooks.com