7 Great Ways to Advertise Your Site

Written by Roger Boatwright, M.D.

Continued from page 1

5. Clone your advertisements all overrepparttar Internet by allowing your visitors to give your online freebies away. Just include your ad somewhere inside them. You could also start an affiliate program and pay people commissions to run your ads. You could also give your affiliates viral marketing tools to use like e-books or articles.

6. Create a free e-zine directory. You'll attract a lot of traffic from e-zine publishers and people who want to subscribe torepparttar 149892 e-zines. Your listings could include name, subscription instructions, publisher’s name, etc. Of course you could put your own e-zine listing atrepparttar 149893 top of your directory to get extra exposure.

7. Create an alliance with 3 or 4 web sites. Include each of your ads or banners onrepparttar 149894 other web sites. You will all share targeted traffic with each other. For example, you would instantly have 3 web sites selling for you without paying them an affiliate income. You would just be giving them ad space on your web site.

Roger Boatwright has a Doctrine of Medicine and many years of internet marketing experience. Roger owns a web site listing many tools needed to help promote and make your online business successful. Please check out the links below. http://www.BizNetPromotions.com http://www.BizNetPromotions.com/pips.html mailto:support@biznetpromotions.com

Advertising that annoys: The real story.

Written by Mark Levit

Continued from page 1

Familiarity withrepparttar product plays a role in increased sales of a brand with an "irritating" advertising campaign, too. According torepparttar 149839 Journal of Advertising Research, customers’ knowledge of, experience with, or loyalty to a brand are components of familiarity—and familiarity isrepparttar 149840 most important factor inrepparttar 149841 effectiveness of advertising. Since customers tend to give greater attention to advertisements of a familiar brand, and may attach their experience withrepparttar 149842 brand torepparttar 149843 advertisement, customers are likely to acceptrepparttar 149844 message and respond torepparttar 149845 "irritating" advertisement with a purchase.

International Brand & Advertising Research conducted a test to determine if "feelings of liking or disliking commercials arerepparttar 149846 motors that drive brand attitudes and sales." Inrepparttar 149847 study, 251 30-second commercials were aired, representing six major product categories: food, confectionery & desserts, beverages, household products, personal care products and automotive. An analysis ofrepparttar 149848 251 commercials showed that there was no "robust, empirical evidence to suggest that either liking or disliking are reliable predictors of a commercial's performance in relation to sales-validated, evaluative measures." In fact, liking or disliking accounted for "no more that 11% ofrepparttar 149849 variation on any ofrepparttar 149850 major evaluative measures."

A "well-liked" advertising campaign does not always mean an increase in sales. Just like an "irritating" advertising campaign does not always suppress sales. The fact ofrepparttar 149851 matter is that effectiveness depends on factors other than "likeability", and what may be "irritating" to some may not be "irritating" torepparttar 149852 intended target. Atrepparttar 149853 same time, what may be "well-liked" by one group may not be received as well by another. It’s up torepparttar 149854 advertiser to determinerepparttar 149855 most likely target andrepparttar 149856 best way to reach that market to make a campaign effective.

Mark Levit is managing partner of Partners & Levit Advertising and a professor of marketing at New York University. Partners & Levit's clients include Procter & Gamble, UnitedHealth Group, and GE Commercial Finance. For more information call 212-696-1200 or visit www.partnerslevit.com.

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