7 Great Ways to Advertise Your SiteWritten by Roger Boatwright, M.D.
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5. Clone your advertisements all over Internet by allowing your visitors to give your online freebies away. Just include your ad somewhere inside them. You could also start an affiliate program and pay people commissions to run your ads. You could also give your affiliates viral marketing tools to use like e-books or articles. 6. Create a free e-zine directory. You'll attract a lot of traffic from e-zine publishers and people who want to subscribe to e-zines. Your listings could include name, subscription instructions, publisher’s name, etc. Of course you could put your own e-zine listing at top of your directory to get extra exposure. 7. Create an alliance with 3 or 4 web sites. Include each of your ads or banners on other web sites. You will all share targeted traffic with each other. For example, you would instantly have 3 web sites selling for you without paying them an affiliate income. You would just be giving them ad space on your web site.

Roger Boatwright has a Doctrine of Medicine and many years of internet marketing experience. Roger owns a web site listing many tools needed to help promote and make your online business successful. Please check out the links below. http://www.BizNetPromotions.com http://www.BizNetPromotions.com/pips.html mailto:support@biznetpromotions.com
| | Advertising that annoys: The real story.Written by Mark Levit
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Familiarity with product plays a role in increased sales of a brand with an "irritating" advertising campaign, too. According to Journal of Advertising Research, customers’ knowledge of, experience with, or loyalty to a brand are components of familiarity—and familiarity is most important factor in effectiveness of advertising. Since customers tend to give greater attention to advertisements of a familiar brand, and may attach their experience with brand to advertisement, customers are likely to accept message and respond to "irritating" advertisement with a purchase. International Brand & Advertising Research conducted a test to determine if "feelings of liking or disliking commercials are motors that drive brand attitudes and sales." In study, 251 30-second commercials were aired, representing six major product categories: food, confectionery & desserts, beverages, household products, personal care products and automotive. An analysis of 251 commercials showed that there was no "robust, empirical evidence to suggest that either liking or disliking are reliable predictors of a commercial's performance in relation to sales-validated, evaluative measures." In fact, liking or disliking accounted for "no more that 11% of variation on any of major evaluative measures." A "well-liked" advertising campaign does not always mean an increase in sales. Just like an "irritating" advertising campaign does not always suppress sales. The fact of matter is that effectiveness depends on factors other than "likeability", and what may be "irritating" to some may not be "irritating" to intended target. At same time, what may be "well-liked" by one group may not be received as well by another. It’s up to advertiser to determine most likely target and best way to reach that market to make a campaign effective.

Mark Levit is managing partner of Partners & Levit Advertising and a professor of marketing at New York University. Partners & Levit's clients include Procter & Gamble, UnitedHealth Group, and GE Commercial Finance. For more information call 212-696-1200 or visit www.partnerslevit.com.
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