Continued from page 1
6.Increase your existing sales channels, such as post cards, talks, book signings, or radio interviews where you do business with an 800 free order telephone number. Offer improved customer service and support because so many people like to buy Online.
7.Reduce support costs. You would spend far more on rent for a real office and need more equipment and furniture plus more support staff. Online marketing is far easier, cheaper and more effective than mail, telephone or fax.
8.Reduce cost of doing business. In your home-based virtual office, you will have much less overhead. For eBooks, you won't have to spend time or money on postage, packaging, or mailing. You reduce your dependence on other sales channels such as brick and mortar bookstore, which only take your book through a distributor or wholesaler. All of these folks take a hefty percentage to greatly reduce your profits--up to 90%. Online bookstores will accept your eBook or print book readily by your filling our a few forms and agreements.
9.Increase your profits up to ten times. When you sell your eBook or product to an Online Book-selling site, you may receive a commission up to 70%. When you sell your print books Online, they will give you around 30% royalties delivered by check every few months. These monies support author, not unwieldy publishing monolith who spends most of its time and money on big-ticket authors.
10.Reduce your marketing time because email communication is short, fast, and gets to point quickly. You don't have to spend time buying stamps and special envelopes and stationery. With a virtual assistant, you can look like Barnes and Noble reaching many thousands of Online buyers by putting ongoing attention and maintenance on your site.
If you are like me, you will enjoy keeping track of your increasing sales each month. You will enjoy staying in touch with your buyers. When they order on your site you can keep track of them, put them in your address book, and send them follow up information, free bonuses and requests.
Judy Cullins: author, publisher, book coach _Write Your Ebook or Other Short Book - Fast! _ _Ten Non-techie Ways to Market Your Book Online_ _Quadruple Your Web Sales in One Month with Free Articles_ http://www.bookcoaching.com/products.shtml Subscribe to FREE ezine "The Book Coach Says..." mailto:Judy@bookcoaching.com?subject=Subscribe