5. Calculate your return on investment (ROI) - this means keeping track of how much money you invested in your marketing plan and what profit you received in return. This will avoid wasting large sums of money thrown aimlessly into advertising.

If you calculate it takes 100 visitors to your web site to generate one sale and with each sale you make $10, then you shouldn't spend more than 10 cents to get each targeted visitor and still make a profit.

In order to know which aspects of your marketing campaign bring most visitors, you must be able to monitor visitor activity to your web pages.

6. Analyze your web site traffic - by analyzing your web site traffic, you can determine what marketing strategies are successful. You can then change them as necessary, to boost sales or services from your site.

Your analysis may include what keywords your visitors are using to find your web site, which web pages are most popular and where your visitors are coming from. These are essential statistics you should know, instead of blindly promoting your web site and hoping for best.

7. Test, monitor and track your results - to run an effective online marketing campaign, you need to constantly test what works and what doesn't. Tracking response to an ad may cause you to refine it until it generates a great return on money you invested. Once your results are satisfactory, you can then roll out your ads on a larger scale and spend greater sums of money.

You should also monitor your site in search engines, so you can optimize your web pages for higher search engine rankings. This will attract more visitors which leads to higher profits.

Web site promotion strategies will differ for everyone, and will depend a lot on your product, web site and your personality. Try everything you can, record results, and see what works for you.

6. Calculate your return on investment (ROI). Don't just blindly throw money into an ad and hope for best. Keep track of how much money you initially invested in ad and what profit you made in return. i.e. if you received $7 back in profit for every dollar you invested in your pay per click strategy, then you are running a very successful marketing campaign.

7. Constantly evaluate your results - after each marketing campaign, evaluate which strategies worked best and which ones did not. Repeat those marketing strategies that are profitable to get maximum results from them. Throw out or refine ones that did not work well and try some different ones.

Tips Write your vision, goals, strategies and time line on a piece of paper. Keep this next to your computer so you can refer to it from time to time so you don't lose your focus. It's easy to get distracted, particularly when it's no longer fun to act on your marketing plans and they just become a chore to do.

Be disciplined - stay focused on your vision, goals, strategies and dead lines. Staying on track with your time line and accomplishing your deadlines, will give you a great sense of accomplishment. You also can be assured you are making progress towards achieving a profitable web site.

Try a number of strategies at same time - by utilizing a few different strategies together, you have a better chance of getting more visitors to your website. For instance each week you could place an ad (free or paid) in an ezine and write an article. Daily you could participate in various popular forums, newsgroups and message boards on Internet and include a link to your web site in your signature file.

Conclusion - creating, executing, tracking, testing and evaluating your concrete web site marketing plan will greatly enhance your chances of building a profitable online business.

Herman Drost is the author of the new ebook "101 Highly Effective Strategies to Promote Your Web Site" a powerful guide for attracting 1000s of visitors to your web site. http://www.isitebuild.com/web-site-promotion