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"125 Ways To Get More Accomplished In Less Time"
4. The desire to avoid effort
In addition to saving time, we also want to save effort. Here's an example of a great headline that guarantees a simple solution to an otherwise difficult process:
"Six Easy Steps To Making A Fortune In Mail Order"
5. The desire to gain knowledge
Instinctively, one of greatest emotional desires in humans is to gain knowledge. Here's one way that you can use that natural curiosity in your headlines to magically appeal to customers: "Discover How To Turn Your Passions Into A Profitable Business"
6. The desire to be more successful
This is a universal appeal because no one wants to be a failure. This type of headline also works well with parents because in addition to their own success they also want to help their children to succeed. Here's a headline that uses that angle:
"Here's How To Help Your Children Succeed In School"
7. The desire to avoid loss
Customers need to know that they won't take a loss if they try out your products. Notice how this "guarantee headline" reverses risk and lets your potential customers know that they have nothing to lose by doing business with you:
"Learn How To Get As Much Credit As You'll Ever Need...100% Guaranteed!"
When you understand what your prospects want it's easy to write headlines that appeal to that particular desire. Give them what they want to help them make more money, save time, gain knowledge or become more successful. Tap into whatever it is that they desire most and watch your sales increase dramatically.
Joanne L. Mason is the publisher of the Sales Letters Secrets, your source for great ideas, tips and techniques for creating winning sales letters. Get your FREE subscription online at www.moneymakingsalesletters.com/ezine.html Discover How To Instantly Grab The Attention Of More Customers And Increase Your Sales By Up To 1700%" http://www.moneymakingsalesletters.com/greatheadlines