7 Easy tips on How to Improve Your Website Sales Letter Instantly

Written by Evelyn Lim

Continued from page 1

5. Userepparttar checkmark or a bulleted point against each benefit ofrepparttar 145065 product or service that you are selling. You want to have as long a list as possible! And present features of your product or service as benefits or solutions to your prospect’s problems.

6. Include P.S., P.S.S. and P.S.S.S. atrepparttar 145066 foot of your sales letter. It has been shown that many busy website visitors do not haverepparttar 145067 time to read your entire sales copy. They are likely to scroll torepparttar 145068 bottom of your sales letter to check outrepparttar 145069 conclusion, summary and how much your product is selling for. As such, in your concluding paragraph, including post scripts is a good idea. Here, you can summariserepparttar 145070 main points of what you are selling, repeat your bonus offers and once again, your call for action.

7. Include your contact information prominently. The feeling of security is important to prospects who do not know or have met you. If they do not feel secure, they are not likely to do business with you. Including your contact information helps in that they know that you are reachable, that you are a REAL person and you are running a genuine business.

Evelyn Lim is the publisher of the very popular newsletter that helps Map All Aspiring e-Business Owners for Success. Her FREE newsletter is jam packed with ideas, tips and resources. To subscribe, please visit http://www.e-BizMap.com or her blog at http://www.EvelynLim.com

The Power of the Testimonial - Making the Most of Your Customers' Satisfaction

Written by Mel-Lynda Andersen

Continued from page 1

4. Tell an Engaging Story. With every sentence, ask yourself brutal questions, such as ‘Who cares?’ ‘So What?’ and ‘What’s in it for my customer?’ If you can’t answerrepparttar “who cares” question sufficiently, then chances are few people will actually care aboutrepparttar 145017 experience you’re sharing and they won’t read your testimonial through torepparttar 145018 end. Also, make surerepparttar 145019 story is believable and relatable to your new and potential customers. Part of what makes a story good isrepparttar 145020 drama that unfolds during an experience and seeing how people react to unforeseen events. Using humour in appropriate places is another technique to keep your readers/customers engaged. People like to laugh, especially when they can relate to a funny situation with a positive resolution. And of course, tellrepparttar 145021 truth. If you fabricate a testimonial someone may eventually figure it out and you could risk losing your company’s hard-earned credibility inrepparttar 145022 process. Dorepparttar 145023 work to create happy customers and then ask them to speak your praises for you, truthfully and in their own words.

5. Edit and Proofread Your Work. It’s amazing how much credibility a company loses by publishing spelling mistakes, sentence fragments or otherwise poorly written documents. When you are finished writing your customer success story, ask other people in your organization to proofread it and provide feedback on content. Ask them pointed questions, such as whether or notrepparttar 145024 piece holds their interest, if it positively answersrepparttar 145025 “Who Cares?” question, or if it effectively promotesrepparttar 145026 benefits of your product or service’s features. Be prepared to receive constructive criticism; remember, everyone has an opinion, and you’ll likely get more feedback than you expected.

6. Highlightrepparttar 145027 Benefits. Instead of focusing onrepparttar 145028 features of your products and services, concentrate on discussingrepparttar 145029 benefits that your product or service brings to your customer. Who besides you really cares if your widget has a new and improved wingding –repparttar 145030 real question is how does that wingding – orrepparttar 145031 widget for that matter – improve your customer’s experience? This is a prime opportunity to use a strong quote product or service endorsement quote from your interview. Use your customer’s words to explain why your product or service has helped them save time or money, how it’s helped them generate higher revenue, or how it has helped them feel better in some way.

7. Spreadrepparttar 145032 News. Once you and your customer are happy with your testimonial, don’t hesitate to post it on your website, print copies to include in your media kits and with existing sales and marketing literature, and e-mailrepparttar 145033 testimonial to as many people as you can think of. Repackagerepparttar 145034 testimonial into a press release and distribute it to local, national and international media (don’t forget to include your newsworthy “Who Cares?” hook). The more time you take spreadingrepparttar 145035 happy customer’s story of your company andrepparttar 145036 more people who readrepparttar 145037 testimonial,repparttar 145038 more consumer trust you will generate andrepparttar 145039 more business you will receive inrepparttar 145040 end. Remember, good news travels fast, especially if you’rerepparttar 145041 one spreading it. Use excerpts fromrepparttar 145042 testimonial wherever you see an opportunity to give you additional mileage fromrepparttar 145043 positive endorsement.

8. Preserverepparttar 145044 Praise. Every time you receive an unsolicited compliment from one of your customers, jot it down, along with a brief description ofrepparttar 145045 encounter. You will be amazed at how many positive comments you receive when you takerepparttar 145046 time to collect them. Aside from being quite loyal, happy customers are typically generous with their praise, but most people don’t takerepparttar 145047 time to write you a personal letter of thanks or congratulations; they’ll typically mention their pleasure as an aside during a conversation covering a different topic. Treat every word of praise that you receive from your customers as gold. Not only can you userepparttar 145048 kudos to help you sell your products and services more effectively, you will also be giving yourself and your team a positive morale boost by focusing on and highlightingrepparttar 145049 good work that you do.

9. Vary Your Testimonials. Don’t expect one customer success story to function asrepparttar 145050 ultimate word on your company’s quality. Now that you’ve completed one success story, get started as soon as possible on another, and focusrepparttar 145051 topic on a different product or service. Focused, targeted testimonials arerepparttar 145052 most effective, so avoid broad, sweeping comments and instead concentrate on highlighting different products or services, or even different aspects ofrepparttar 145053 same product or service. For example, a quote that says, “I appreciated your exceptional service” really doesn’t compel anyone into any sort of action, but a quote that says, “Your delivery of 9,000 widgets to our Houston branch in less than 12 hours was nothing short of amazing” says that you can deliver products directly to customers when they need them. Develop as many stories as you can and varyrepparttar 145054 topics so that you can address all members of your target audience. You might be required to solicit positive comments from some customers if you don’t receive them spontaneously, such as sending them post cards or feedback request forms soliciting their feedback about certain aspects of your products or services.

10. Thank Your Customers. If one of your customers has taken time out of his or her busy day to comment onrepparttar 145055 quality of your products and services, make sure that you sharerepparttar 145056 results of your finished testimonial and show your appreciation for your customer’s effort afterrepparttar 145057 testimonial has been produced and distributed.

Mel-Lynda Andersen is a Communications Strategist and a principal of INCOMPAS Communications. INCOMPAS offers strategic, innovative approaches to communications and marketing initiatives to a broad spectrum of private and public sector organizations from initial concept and abstract idea through to completion. Subscribe to INCOMPAS’s newsletter, eNEWS, for more original articles. Copyright © INCOMPAS Communications. www.incompas.com

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