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5. Use checkmark or a bulleted point against each benefit of product or service that you are selling. You want to have as long a list as possible! And present features of your product or service as benefits or solutions to your prospectís problems.
6. Include P.S., P.S.S. and P.S.S.S. at foot of your sales letter. It has been shown that many busy website visitors do not have time to read your entire sales copy. They are likely to scroll to bottom of your sales letter to check out conclusion, summary and how much your product is selling for. As such, in your concluding paragraph, including post scripts is a good idea. Here, you can summarise main points of what you are selling, repeat your bonus offers and once again, your call for action.
7. Include your contact information prominently. The feeling of security is important to prospects who do not know or have met you. If they do not feel secure, they are not likely to do business with you. Including your contact information helps in that they know that you are reachable, that you are a REAL person and you are running a genuine business.
Evelyn Lim is the publisher of the very popular newsletter Mapping You to Success. Her FREE newsletter is jam packed with resources, tips and ideas for the aspiring e-business owners. To subscribe, please visit http://www.e-BizMap.com or her blog at http://www.EvelynLim.com .