5. Use checkmark or a bulleted point against each benefit of product or service that you are selling. You want to have as long a list as possible! And present features of your product or service as benefits or solutions to your prospect’s problems.

6. Include P.S., P.S.S. and P.S.S.S. at foot of your sales letter. It has been shown that many busy website visitors do not have time to read your entire sales copy. They are likely to scroll to bottom of your sales letter to check out conclusion, summary and how much your product is selling for. As such, in your concluding paragraph, including post scripts is a good idea. Here, you can summarise main points of what you are selling, repeat your bonus offers and once again, your call for action.

7. Include your contact information prominently. The feeling of security is important to prospects who do not know or have met you. If they do not feel secure, they are not likely to do business with you. Including your contact information helps in that they know that you are reachable, that you are a REAL person and you are running a genuine business.

4. Test out tools, resources, software or just about anything that can be used for your particular niche. For instance, if you are a florist selling exotic flowers, knowing what is best way to take care of delicate blooms will help make you an expert!

5. Hang out in forums where your target market is likely to be. This is an excellent way to get to know what are common problems and obstacles faced by your prospects. Make sure that you find out answers or solutions to these problems so that you can post your comment and findings. Some forums even allow you to insert a link back to your website.

6. Use branding for higher perceived value: Buy and register your name as domain name. A good example is http://www.EvelynLim.com . Brandnames are built gradually overtime. So set aside time each week devoted to promoting your brandname. This could be giving free advice, lectures and giving press releases.

7. Have an opinion. People like to look up to experts who articulate their views. You are likely to be a winner if you can also justify your opinion with facts.