7 Benefits of HTML Validation

Written by Herman Drost

Continued from page 1

What's wrong with this code?

< p keyword1 sentence, well written copy, etc.

< p > keyword2 paragraph with more choice content.

This code is missing a ">" The issue is not thatrepparttar page will necessarily get skipped altogether but thatrepparttar 147668 "keyword1" sentence looks like part ofrepparttar 147669 tag - like a tag attribute. Sorepparttar 147670 words inrepparttar 147671 "keyword1" sentence probably won't be included inrepparttar 147672 search engines computations, even thoughrepparttar 147673 page itself will be indexed.

Once a spider sees a correct tag further along inrepparttar 147674 page, then it's back on course. So,repparttar 147675 keyword2 paragraph would make it.

3. Faster Loading - if your web page contains html errors it will take a longer time forrepparttar 147676 search engines to spider it, therefore slowingrepparttar 147677 loading time. If your page doesn't load in under 10 seconds your visitors may click away to your competitors' sites.

4. Less load on servers - clean and simple code won't tax your server as much as a site which has complicated code or contain many nested tables. Cascading style sheets (CSS) will greatly reducerepparttar 147678 amount of code within your web pages. This will also cut down onrepparttar 147679 amount of web space and bandwidth used thus saving you money for hosting your site.

5. Easier to update and maintain web site - with no mistakes in your html code it is easier and faster to make changes to your web pages. For web site designers, this means you will save time and money when maintaining clients' sites.

6. Browser compatibility - validated code ensures your site is compatible withrepparttar 147680 current browsers and future browsers. You might say "well, it looks fine in Internet Explorer, so why bother with any other browsers?" Current browsers will continue to update their rules and future browsers will make sure they are html compliant.

7. Access more visitors - if you ensure your web pages appear correctly in allrepparttar 147681 major browsers you will be able to reach a larger audience which then increasesrepparttar 147682 potential of your site to make more sales.

Part 2 of this article will discuss:

What documents to validate The validation process Validation tools Common validation errors

Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.iSiteBuild.com. Affordable Web Site Design and Web Hosting. Subscribe to his “Marketing Tips” newsletter for more original articles. mailto:subscribe@isitebuild.com. Read more of his in-depth articles at: http://www.isitebuild.com/articles

Converting Print Advertising For Use On The Web - A How-To

Written by J Hancock

Continued from page 1

  • Designing withinrepparttar constraints of (x)html: When you lay out a print ad, you placerepparttar 147667 images where they belong onrepparttar 147668 page, draw out any shapes, lay outrepparttar 147669 colors, and placerepparttar 147670 text. Then you print it out and make copies. Every copy you hand out looks exactlyrepparttar 147671 same, and there’s nothing magic aboutrepparttar 147672 way things stay onrepparttar 147673 page. In web design, everything is held in place by code. You could easily have a four to one ratio of code to content. If you are not familiar withrepparttar 147674 coding involved in keeping your site looking like it’s supposed to, it can be very frustrating laying out your design.
  • Accessibility: Back to our perfect world – not only would browsers be perfect, but all our viewers would look throughrepparttar 147675 same eyes. Unfortunately, some people aren’t blessed with good eyesight or motor skills like you and I. We need to consider that for those who have disabilities, a poorly laid out website can be completely useless. You could ignore that audience, but you would be doing yourself a disservice. And let’s not forget, our biggest and most important group of users is completely blind: search engine spiders. They read your websiterepparttar 147676 same way a blind person does. Ifrepparttar 147677 layout of your site isn’t logical, a spider may leave and not bother coming back for a long time.
  • Considering these things, I think it is always best to design your web site separate from your print advertising. Always write fresh copy forrepparttar 147678 web, and remember that it’s not enough to write great copy once. You need to update your site regularly to keeprepparttar 147679 search engines interested.

    J Hancock is the president and founder of HighTide Web Services. We are proud to be a fast growing, California based web services firm, offering high quality web site templates from some of the best designers out there, as well as excellent and affordable web hösting

    HighTideTemplates.com HighTideHosting.com

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