Many Search Engines won't list you if they find Page Under Construction messages.

Wait until your page is complete and then put it on your site.

5. AVOID BANNER MANIA

If all you have on your Web site are advertising banners and more advertising banners everywhere you look, people are not going to stay and they won't be coming back.

Focus on what your visitors want -- interesting, fun, informative content.

One or two ad banners may be okay, just don't overdo it.

6. PROVIDE IN-DEPTH PRODUCT DESCRIPTION PAGES

We can't believe how many Web sites just provide title of their products or services, one or two features, and a price, and think that people are going to then buy from that skimpy amount of information.

You have to remember that your Web site visitors don't have luxury of entering your place of business, picking up and examining your product, and asking you lots of questions about its features and benefits.

The only thing they know on your Web site, is what you tell them. And when it comes to marketing, more you tell, more you sell!

The more expensive product or service, more you must tell.

The myth that you can sell products from your Web site with just a picture, name and price destroys a lot of Web businesses. Don't let it destroy yours.

Next, consider length of your copy and how it's distributed. Do you have ALL your information on one l-o-n-g page? Does your main "overview" page include minute details that people don't really need, at least at first? Copy that is too long, boring, or hard to navigate is perhaps worst enemy of online success.

Sure, you might have a lot of information to give potential customers, but do you have to do it all at once? Of course not. Your main introductory page, for instance, should give a BASIC overview of your product and its major benefits. On this page, include links to pages where more detail can be found, such as testimonials, ordering info, and features you want to mention but aren't important enough to list on main page.

If your pages must be long, be sure to use lots of headlines and bold text to highlight your main points. When faced with a long page to read, many people will skip down to those parts which look more important, so make sure they stand out. Also, include a link to your order page near top, middle, and bottom of each page. A customer who decides to buy after your first paragraph doesn't want to scroll all way to bottom to find out how to order. Placing order links throughout your copy will help you capitalize on buyer impulses, which is just as effective on Web as it is in supermarket.

Overall, be sure your copy is professional, credible, easy to read, and simple to navigate. I can't tell you how frustrated customers become when they have to search your site for 5 to 10 minutes to find what they're looking for. With this in mind, keep your copy straightforward, and separate pages into logical categories. When doing so, be sure to provide links to those pages to help people find their way around.