6 Ways to Guarantee Your Website Will Fail (and how to fix them)

Written by Jay McCormack

Continued from page 1

Who – this is generated fromrepparttar list you developed in step 1. Each row in your table should be started with one of audience types you identified above. What – For each audience type you need to identify what they are actually looking for on your site. How – How are they going to find your site? Is this type of person someone who relies on referrals from friends, search engines, advertising or a notice atrepparttar 147120 local mall? Why – This is an evaluation process that these type of people will go through. What about your product/service will be important to them? Price, geographic location, your reputation, or that you have a payment plan? When – This is not a date or time, this has more to do with ‘under what circumstances will they buy’. You need to establish what will actually move them to makerepparttar 147121 purchase. Wake – Afterrepparttar 147122 sale (inrepparttar 147123 wake ofrepparttar 147124 sale) how will you keep this type of person in touch with you?

Here’s an example: Who: Home business owner. What: They need something cheap, practical and easy. How: Referral and Local community bulletin boards. Why: Price. When: When they have confidence thatrepparttar 147125 money they will spend will dorepparttar 147126 job. Wake: Monthly Newsletter

Having completed this exercise you will now have a roadmap to follow when buildingrepparttar 147127 content for your site and how it should be structured by looking for commonality in your table. If you find that you have a common ‘how’ or ‘why’ then you should probably target parts of your navigation to address this.


Rememberrepparttar 147128 six key elements that I stated atrepparttar 147129 beginning of this article? Here they are again: 1. Your website is an electronic brochure 2. Can’t be found in Google 3. Was last updated when it was created 4. Is organised how you want it organised 5. Is missing what your audience wants 6. Is home grown, and looks like it!

Refining is all about identifying how you measurerepparttar 147130 change in your website’s performance. Having made many changes you want to make sure that it has not all been in vein, or more importantly you may still have issues to be addressed if you are not seeingrepparttar 147131 performance you might expect.

Your site should now be anything but an electronic brochure. It should have rich captivating information that people actually want to read, and be targeted towards particular audiences that you know will visit your site.

You should be able to visit googlerankings.com to see whether you appear in Google. Remember that one ofrepparttar 147132 key elements Google uses to identify a good website isrepparttar 147133 depth and breadth ofrepparttar 147134 content. If you have valuable information inrepparttar 147135 right quantities then getting into Google should happen automatically. If you still can’t be found usingrepparttar 147136 keywords you want then I would suggest you visitrepparttar 147137 American Marketing Association’s website (marketingpower.com) and invest some time in their pre-recorded webcasts, they’re free!

You need to keep your site up to date; a week should not go by without some sort of modification torepparttar 147138 content or structure. This is another measure search engines use to evaluaterepparttar 147139 ranking your site gets in search results.

Finally I would suggest you need to make sure your site looks professional, and one ofrepparttar 147140 best ways you can do this is by asking your customers for their honest opinion. There are thousands of designers just waiting forrepparttar 147141 opportunity to give you a great looking site, however you can also get some exceptional designs from template sites (like templatemonster.com) for a reasonable fee.

Remember that there is no mystery to making a great website. All you need is quality information that people are looking for and that is easy to find.

Jay McCormack has had years of experience in the web and software industry. Most recently he launched http://www.cheaperit.com where he reviews and recommends the best software found on the web.

How to Choose Your Professional Advisors

Written by Adrian Kennelly

Continued from page 1


When you start in business, preferably before you start trading, it makes sense to engage a solicitor, preferably one specialising in business law. If you can also find a solicitor with knowledge ofrepparttar business you intend to operate, so muchrepparttar 146963 better.

A good solicitor can help in a variety of ways, including product liability, partnership agreements, drafting legal documents, and much more. He or she will also help you get planning permission if you need to changerepparttar 146964 use of part of your home to accommodate your business.

Regardless of Specialty, Your 'Ideal' Advisor is Someone who:

* Understands your business. Not just any business: your business!

* Possesses good personal skills and appropriate professional expertise

* Is independent and objective

* Offers good value for money

* Provides continuity

* Is responsive to priorities and deadlines

* Calls you sometimes to ask how things are going, and doesn't always wait for you to makerepparttar 146965 initial approach

* Consults with you on your premises, not just at his

* Someone you feel at ease with. Your advisor must be a partner, your equal, not someone for you to look up to.

Checklist for Choosing Your Professional Advisors

* Hasrepparttar 146966 person been recommended to you? If yes, how well do you trustrepparttar 146967 judgement ofrepparttar 146968 person who maderepparttar 146969 recommendation?

* Doesrepparttar 146970 advisor have experience of how small businesses work? Does he have specialist knowledge ofrepparttar 146971 kind of business you will be operating?

* Is his office convenient to where you will be operating from?

* Has he a reputation for providing prompt, even urgent, attention?

* Do you like him? Do you feel comfortable with him? Is he taking an interest in you? Or is he explaining how his fee structure works? Again!

Adrian Kennelly is the webmaster of DirectoryGold Web Directory & Portal

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