Eye trail is where your eye goes when you look at postcard. You can have good eye trail with full color on both sides – but it has to be done correctly. Usually when you give people a choice to do full color on both sides they go overboard and creative juices start flying, not flowing, flying with, “WOW!!! full color on both sides?!!” And they make it too busy. You don’t want it to be dispersing – you want it to go like a trail. Have a start, a middle and an end.

Example:

Did YOU Notice this Postcard? Your Customers Will Notice Yours Too! 5000 Full Color Super-glossy postcards for only $389

Look at it from customer viewpoint – really look at it from their viewpoint and you can see what I mean by eye trail.

5) I know that you should promote only one thing at a time on your postcard.

Even if you sell lots of different products, you only promote one of them. It is fine to mention them on back of postcard bullet pointed. But your main focus on front of your postcard needs to be one product, service, item, what have you – just one thing.

Say you have a flooring store and a furniture showroom in back. Your postcard should only talk about flooring. It is not that people who are looking for flooring are not also looking for furniture – it’s just too much information on front of postcard.

The purpose of a postcard is to get your prospect interested with one thing. You can put on back as just a mention: “We also have a giant showroom full of furniture.”

But on front – one item! ONE ITEM!

If a company sells hot tubs, above-ground pools and jungle gyms they need to pick one that gives them most income and make their postcard about that.

6) And I know that a person could grow a company with no other marketing media.

With postcards alone, one could take a company from zero to over a million bucks in revenue or more. How do I know? Because I did it.

We mailed postcards every single week, and more postcards we mailed out, more we grew. Yes, it is good to diversify and as we grew and became more successful and had more money to try other media, we did. Some we kept and some we nixed. Postcards are a staple that works no matter what.

These six points of postcard marketing data are proven techniques of making your postcards WOW your prospective clients while at same time being faithful to time-honored methods that have proven to get more bang for your buck. These tips are what will put your postcard in a class all by itself.

Once you know what you’re saying and who you’re saying it to, spell it out in one sentence. “Marketing will convince young, professional, suburban males that AAA Grass Seed will produce a lawn that their neighbors will envy.” This is your marketing strategy, and every ad, commercial, letter, or communication of any type should agree with it.

Now that you have a focused message, pound it home. You’ll find that once all of your communication is on strategy, your individual tactics work together and become much stronger than they were separately. And that will make a dramatic difference in your business!