6. Subtract current local spend from total potential sales to discover if there is room in market for new players?

NOTES:

2.Population information of individuals and households can be obtained from Bureau of Statistics. Population of businesses might be available from local government, chamber of commerce, Bureau of Statistics, Yellow Pages or White Pages. 3.Average spend may be available from Bureau of Statistics, Industry groups, Market Researchers (such as Ibisworld – www.ibisworld.com.au; Euromonitor) or different levels of government. 5.Regional spend numbers may be more difficult to obtain. Try local governments, local branches of industry groups, and chambers of commerce. It may be necessary to stake out a few similar businesses and watch how much customers spend and multiply by outlets! Its also amazing how much information an unsuspecting shop assistant or manager might be happy to pass on if asked a general question about how business is going! 6.If less is being spent in your area than calculated total potential sales figure, then there is a good chance that there is a market demand for your business in this area.

Cate Deans Smith consults with Diess, a Business and Web Solutions Company. She has qualifications in Marketing and Entrepreneurship and Venture Development, and a decade experience in business planning, management and marketing.

businesses don't want to advertise unless it's free,

sometimes you have to spend money to get results.

7. Include emotional words in your advertisements.

Use ones like love, security, relief, freedom, happy,

satisfaction, fun, etc.

8. Ask people online to review your web site. You

can use comments you get to improve your web

site or you may turn reviewer into a customer.

9. Out source part of your workload. You'll save

on most employee costs. You could out source

your secretarial work, accounting, marketing, etc.

10. Combine a product and service together in a

package deal. It could increase your sales. If you're

selling a book, offer an hour of consulting with it.

Merry GAGNOL mailto:support@netprofitblueprint www.netprofitblueprint.com/?ref=181