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Even if you can't sell your services directly over internet, a website is still a powerful asset. It's a primer that you use to convince visitors of why they need your services. You get them salivating to buy, then invite them to contact you through your site.
5. A website increases value of your advertising.
Adding your website address to all your advertisments, business cards, and company literature is a great way to draw potential customers to your company. Providing a website gives people a way to act on your message whenever they hear about you or see an ad for your company. Going to a website is easier than writing, visiting a store, or even making a phone call. Customers get information at their convenience and don't have to wait for a salesperson to help them. Also, it's often more comfortable to visit a website, because there is no obligation. Visitors don't feel pressured.
6. A website helps you stay in contact with potential customers.
There are frequently people who are interested in what you have to offer, but they might not be ready to buy right now. You need to stay in contact with them so that you immediately come to mind when they ARE ready. A website is a great way to facilitate this. You can use your website to collect email addresses from visitors. Then you can periodically send out promotional emails or a newsletter. Staying in contact keeps your company fresh in visitors' minds.
Well, there you have it--6 ways a website benefits your company and helps you sell more. Do you want to leave this opportunity to your competitors? Surely not! Each day you wait, you're letting them establish themselves online as THE resource in your field. Stop giving them that advantage!
Jamie Kiley is the editor of Passing Notes, a web design newsletter. Get a hot, fresh web design tip delivered to your inbox every two weeks! Sign up now at http://www.kianta.com.