6 Reasons Why E-commerce Sites Fail

Written by Andrew T. LaPointe

Continued from page 1
#4: Misunderstandingrepparttar Purpose ofrepparttar 109047 Internet: Many entrepreneurs believerepparttar 109048 sole purpose ofrepparttar 109049 Internet is to make immediate sales. While that isrepparttar 109050 goal, in reality,repparttar 109051 Internet is much more effective for building a long-term, loyal customer base. This can be accomplished by adding value to your site. The best way to do this is to provide information and tips on how to use your products and services. You can achieve this by creating a special information page on your site or with a weekly educational e-zine. #5: Not Keeping up with Technology: Internet technology is changing at light-speed. Internet entrepreneurs must be willing to keep up to date with ever-changing technology. The amount of information onrepparttar 109052 Internet can be overwhelming. The best way to overcome information overload is to continuously study a few high-quality sites and subscribe to select e-zines. #6: Inaccurate Guidance: Seeking professional guidance is always a wise decision. Sincerepparttar 109053 web is so new, many people believe they can read a couple of e-zines and become an expert. In some cases this is true, however, forrepparttar 109054 majority this is simply notrepparttar 109055 case. If you don't haverepparttar 109056 time or inclination to learn aboutrepparttar 109057 Internet, consult a professional that truly understandsrepparttar 109058 Internet.

Andrew T. LaPointe is President and CEO of Your Online Business.com He is also the author of the Internet course Your Online Business.com - A step-by-step Guide to Building an Online Fortune. His site http://www.youronlinebusiness.com is dedicated in assisting web entrepreneurs generate an income from the Internet.

The Keepers

Written by Mick Meredith

Continued from page 1

8. Keep it up. If you're right, don't ever quit. Be ready to test and modify. Work on it daily, regularly. Love it or loose it. Promote it everywhere you go. Hang a window sign on your car.

9. Keep it positive (About everything). No one ever built a statue to a critic. Use good language. Profanity in any form degrades you notrepparttar reader. Be a leader. Have a quiet I can do it attitude. Don't knockrepparttar 109046 competition. Avoid negative people. Don't lie. Be honest about everything.

10. Keep it. Copyright and trademark everything. Use license agreements. Pay bills and avoid lawsuits. Have access to competent legal counsel. Have a reliable, friendly and supportive ISP.

Having an e-commerce small business onrepparttar 109047 Internet is one ofrepparttar 109048 most exciting things I have done. That doesn't mean it has always been easy or profitable. But it is worth it.

Mick Meredith is web master and owner of Kids Against Drugs National Campaign For A Drug Free America. He has written and designed Family Programs to help family members turn their backs away from drug and substance abuse. These are available at http://www.kidsagainstdrugs.com/ e-mail contact: str8tker@kidsagainstdrugs.com

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