Keywords need to be laser focused to your target market.

Think about what your product or service solves. Target customer benefits not features of your product.

More is better. This is definitely case when dealing with Google Adwords where you want 100-400 keywords per campaign.

Why play in pool with all high volume, high dollar feature players, when you can have your own pond full of hungry benefit driven customers.

Remember that not all SEO companies operate like this, however here are a few things to find out before you give an SEO your business.

1. What specifically does initial fee cover?

2. Do you use PPC advertising to meet "guaranteed top 10 ranking" ? And if so are additional monies needed?

3. Do you build original pages and hand submit them to search engines? If so what is your guarantee based on? Do you continue to revise these pages until desired result is obtained?

4. How extensive is your keyword research? Do you have a limit as to how many words you optimize for? Is this limit based on type of advertising medium used?

5. How do you track and test your results?

6. How do you make this a risk free deal for me? In other words if they don't perform you don't pay.

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When advertising it is very hard to make any type of guarantee unless you are paying for result up front.

However you can acheive massive success when you have specific goals for your ads and follow a process of constant tweaking and testing.

You now have no excuse to ever be a willing victim to handful of SEO's that prey on unknowing.

Take this information and use it to explode your business.

Pay for performance marketing specialist. Working with various industries to market their products and services through performance based result driven marketing.

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5. Another problem is many people think "Well my site is only a small site, there is no way I will be able to compete with larger sites that have top spots in search engines". If you think like this I’d like to say this to you. It is possible that that if you optimize your web site you may not be able to compete with larger sites and may not be able to get a page 1 or 2 ranking in any of search engines, BUT, what if you did. Always shoot for stars so if you fall short you will at least hit sky.

Now for those of you who plan to better your websites via Search Engine Optimization here are stages you need to follow in order to have an efficient and effective SEO campaign.

Planning Your Search Engine Optimization Campaign Planning is an essential factor in your SEO campaign. Knowing exactly what steps you are going to make and in what order and how you are going to go about achieving each of those steps will save you not only time but it will save you frustration as well. Planning is essential.

Researching Most Effective SEO Strategies What works and what does not. You will need to learn as many optimization strategies as you can that are currently effective with search engines. This will be one of most time consuming steps in your SEO campaign as you will have to sift through information as well as participate in SEO related forums to get additional information from professional. You can take this process in stages and apply your newly gained knowledge as you get it. There is also some useful software available both free and paid that will greatly help with this effort. WebPosition Gold is one of more popular ones.

Search Engine Optimize Your Site This should be done in stages so you can see effectiveness of applied strategies you are using. Don’t change your entire site all at once, instead, change a few areas at a time and see what results they produce. If you are satisfied with this then move on and optimize another section.

Search engine optimization does not only deal with your site it also deals with relationship other sites have with yours and yours with theirs. Keep this in mind when utilizing your link building strategies.

Monitor Your SEO Progress There are many ways to do this you will have to find best method for you. You will need to monitor your search engine ranking for keywords you are targeting after each update. Changes should be recorded and used as references to monitor progress and for strategy adjustments. There are many tools for this process as well. I recommend This Tool for monitoring your progress on Google search engine as it is very easy to use and you can monitor several domains and keywords all from within same account. It also gives you option of viewing number of backlinks.

These steps follow Plan Do Review methodology which is a proven strategy for engaging in any task. It is again unfortunate that there are so many webmasters who overlook this entire process; hopefully this article will stop you from making this same mistake.