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Just because
boss of a successful firm like yours drives a brand-new Bentley it doesn't mean you should rush out and buy one too. That won't guarantee success.
You're looking to find
things that she did in order to afford
Bentley in
first place.
So find out as much about their processes and systems as you can and then look for evidence to support applying similar things that work for them to your business.
Subscribe to their mailing list. Visit their premises. Talk to their staff. Talk to their customers. Read their ads (or notice that they don't advertise). Network with them.
You can learn just as much from non-competing businesses too. So why not set up a support / learning group or see if a successful entrepreneur would be able to mentor you.
#3. Have A BIG Goal
Big goals, by definition, should be easier to hit than small goals. So don't think small - think big.
After nearly 8 years in business I still like to set regular, big, 90 day goals. I call these goals SHAGs - Short Hairy Audacious Goals.
Too many businesses focus on surviving. They think in terms of what they don't want. They miss
opportunity to really succeed and then get what they were desperately trying to avoid - failure!
Focusing on what you don't want really doesn't work. If you don't want to fail you should focus on succeeding in a big way.
#4. Improve Constantly
Have goals and set targets. Know what outcomes you want and quantify them where possible.
Then work towards your goals using
following cycle...
1. Implement (Do Something) 2. Measure (Test & Review) 3. Improve (Learn & Adjust)
As my friend and firewalk trainer Sanjay Shah says, if you simply improve by 1 percent a day, you'll have improved 300 percent (allowing for holidays) in a year!
#5. Don't Follow The Crowd
Look, we both know most businesses fail so don't do what most other businesses do or you'll get
same results.
Don't just advertise because every other business seems to advertise. Make sure advertising will make you money.
Don't just do telesales because that happens to be
service your local Chamber of Commerce is selling.
Don't measure turnover when profit and cashflow is usually more important.
Don't take on staff just because other businesses believe more people equals growth. More people often just means less profit!
Don't do
same thing, in
same way, to
same people as every other business like yours.
Do something different!

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