6 Points to Make Your Postcards Pop!

Written by Mitone Bennett

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from personal experience!) It's best to back up your first mailing with a second and third to keep your Branding FRESH! And when cards are only 12 cents apiece, it won't be too expensive! 3. Make sure you send your cards torepparttar right people! Use a targeted mailing list, or your own database of previous customers. You can find a good mailing list by researching "mailing lists" at yahoo. 4. Tell EXACTLY what it is you're selling right away! Remember repparttar 101038 5-second rule. 5. Do not put too much on a postcard. The best thing to do is just sell one product per mailing. 6. Both sides of your card should sell. Don't neglectrepparttar 101039 "address" side, as that isrepparttar 101040 one folks look at to see ifrepparttar 101041 mail is theirs!

Mitone Bennett is a Web & Graphics Designer, as well as the Marketing Director for a huge Bed & Breakfast in Southwest Kansas. Read more marketing ideas at her site http://mitone.com . Be sure and enter her Business Card Makeover Contest while you're there! Reach her at moi@mitone.com


Written by Larry Wack

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Byrepparttar turn ofrepparttar 101037 2000 Century, e-mail advertising was skyrocketing. Once again,repparttar 101038 race forrepparttar 101039 Dollar was on. However, no one remindedrepparttar 101040 new advertisers of America's past dealings withrepparttar 101041 advertising arena; no one told these "new centurions" aboutrepparttar 101042 Oglivy survey, norrepparttar 101043 Age of Skepticism. No one has mentioned to themrepparttar 101044 "believability" surveys ofrepparttar 101045 late '90's. No one, in fact, toldrepparttar 101046 new advertisers that regardless of where and how you are advertising,repparttar 101047 fundamental laws of human interaction, andrepparttar 101048 "rules of advertising," have not changed.

One trend that has emerged isrepparttar 101049 "deception" involved in getting people to actually open an e-mail. Today's advertisers have totally neglected what consumers have been tellingrepparttar 101050 ad industry for many years now. Instead, sellers have found it acceptable to use whatever deception necessary to get potential customers to read their e-mail. They userepparttar 101051 "subject line" in this regard. The emerging trend seems to be to makerepparttar 101052 e-mail "personal" and then when opened, immediately hitrepparttar 101053 consumer with a sales pitch for whatever you're selling. There's nothing personal aboutrepparttar 101054 e-mail andrepparttar 101055 sender has no interest in you at all.

For some reason, advertisers believe that a "deceptive subject line" followed by a "legitimate sales piece" will sellrepparttar 101056 resulting product/service. The tactic won't make any sales of any significance. You can't sell "half truths." Consumers won't accept them. When customers don't trust ads, they don't trustrepparttar 101057 resulting product or service.

A second emerging trend, many times connected to Trend #1 above, is making it difficult or nearly impossible to be removed from a list. By frustrating repparttar 101058 "removal process" forrepparttar 101059 consumer and diverting him/her to another site for one last shot at "selling," advertisers have mistakenly been taught they haverepparttar 101060 final upper hand. They don't. The customer always hasrepparttar 101061 upper hand. Nowrepparttar 101062 customer is convinced deception is inrepparttar 101063 wind.

Technology in advertising is a way of life today. Hitting thousands of potential customers with one e-mail, instead of addressing postcards/letters and attaching stamps, is an entrepreneur's dream. It has, onrepparttar 101064 other hand,repparttar 101065 unfortunate ability of creating dollar signs in repparttar 101066 eyes. Dollar signs that many times cloudrepparttar 101067 fact that regardless of repparttar 101068 advertising "tools" you use,repparttar 101069 underlying "rules of advertising" will always remain constant. Master advertiser Roy Williams said it best when he said, "Advertising is persuasion through an exchange of confidence. Advertising is not persuasion through trickery."

Both ofrepparttar 101070 above tactics directly conflict with what consumers, customer surveys, and history have been telling us with regard to advertising. Using them will berepparttar 101071 introductory paragraph of your business epitaph.

WANT MORE? Want some of the "realities of selling?" Ryanna's has published over 50 business articles for entrepreneurs. You can have various articles and ebooks at their site, and receive a copy of their free ezine, "Surveys and Trends..For Entrepreneurs." Go to: http://home.sprintmail.com/~rypublish/

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