4.Proof. Anytime you make a statement regarding benefits that your product will bring, you need to back that statement up with proof. Testimonials, quotes, charts, graphs, pictures, endorsements, and articles are great ways to prove your claims and cause your prospects to believe what you are saying. Remember that most people are skeptical initially, but you can overcome that skepticism with proof.

5.A Low-Risk Offer. After a customer has read your USP, your educational content, and your proof, you need to encourage them to take next step in buying process. The next step could be to make a purchase, to call for more information, to set an appointment, or whatever. Whatever next logical step is you need to invite your prospect to take it, and make them feel comfortable about taking it. If you want them to make a purchase, mention a money-back guarantee. If you want them to call for more information, reassure them that they won’t be pressured. You need to try and remove all of possible barriers that would prevent a person from taking next step.

Incorporate as many or these elements as you can to ensure your brochure leads your prospects closer to making a buying decision.

becomes...

Behind Rumors, __________ no one knows!

Now fill in blank...

Behind Rumors, Mark Joyner no one knows!

(For those that don't know, Mark Joyner was a very successful Internet marketer who unexpectedly "retired" from Internet marketing to pursue other interest but who's name is starting to pop back up in some of same circles - we're not sure what he is up to but he loves to play psychological tricks - so stand by for more from Mark).

Now this from Globe...

What Lisa Marie Saw The Videos that could put Michael away. What ___________ saw (you can replace "saw" with heard, said, revealed, etc) The ______ that could ________________. What (someone) heard at Big Seminar. The well kept secret that could explode your business!

if we expand it a little we could get...

What I heard discussed in hushed tones behind closed doors at Big Seminar... Here are well kept secrets Guru's don't want you to know about, that could explode your business! Well, that's enough for this article. However, I wrote down 14 more that morning while waiting in line! As you can see from above examples, potential headline formula templates are all around you. You just have to take a few moments to look for them.

Some good sources are covers of tabloids and magazines found by checkout counters of grocery stores such as I found above. Here are some examples from grocery store that I was at...

Readers Digest, Marie Claive, Elle girl, The Globe, The Star, Soap Opera Weekly, Cosmopolitan, Vanity Fair, Weekly World News, CBS Soaps, Glamour, Fitness, Women's Health & Fitness, National Enquirer, National Examiner, Redbook, etc.