6 "Life or Death" Factors For Any Website!

Written by Jim Edwards


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** Bonuses **

Every great website offers bonuses to people who buy, apply or fill out a form. Nothing induces someone to do business with you online like offering them something extra for takingrepparttar action you want. Offering a bonus report, tape, extended membership, extra quantities of product at a deep discount, coupons, or just about anything makes people more willing to go ahead withrepparttar 132372 purchase decision.

** Guarantees **

Everyone takes a risk whenever they buy anything from anyone. The risk centers on whether or notrepparttar 132373 product or service will perform as promised. In a retail store most people feel pretty confidentrepparttar 132374 store will still exist if they need to make a return or exchange in a few days. Onrepparttar 132375 web, however, that risk in making a purchase seems much higher than inrepparttar 132376 "offline" world.

Every great website makes a point of specifically telling customers about their return policy and truly exceptional sites offer 100%, no-questions-asked, money-back guarantees. People rarely take advantage of such guarantees and I have personally seen a website's sales increase by 45% just by extendingrepparttar 132377 guarantee period an additional 30 days.

** Phone numbers **

Every great website has a phone number with a real live human being onrepparttar 132378 other end who can answer questions and provide product support.

So there you have it! With few exceptions this representsrepparttar 132379 formula for creating or identifying a truly great website.

Jim Edwards is the co-author of the NEW "eBook Secrets Exposed": How to Make MASSIVE Amounts of Money - In Record Time - With Your Own eBook! WHY are some people getting positively RICH selling ebooks? http://the-easy-way.com/ebooksecrets.html


Simplify Site Maintenance with SSI

Written by John Calder


Continued from page 1

Then on our original page, add a one line command to tellrepparttar server to "include"repparttar 132370 top file, and another one line command to "include"repparttar 132371 bottom file. Now, you can make a change to your "top" file for example, andrepparttar 132372 change will be automatically applied to every page on your site that "includes"repparttar 132373 top file.

There is a bit of extra resource use onrepparttar 132374 server to implement SSI. However with today's powerful servers, it's notrepparttar 132375 issue that it once was. Most hosting companies support use of SSI, and you are usually able to change a setting so that you can continue to use .html extensions.

John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net

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