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4) Referrals = found money. You already know that referrals are best, most cost-effective way to get customers who spend more and complain less, right? Right.

So, you should be doing everything possible to actively encourage your current customers to refer new ones.

Here's a quick tip that will send lots of new business your way ...

On your Web site's order form, offer a $10 discount to any customer who gives you e-mail addresses of 3 friends for you to contact with info later.

Customers in middle of buying process already have a favorable impression of your business, so this is an ideal time to ask for referrals.

Does it work?

It helped me triple number of referrals to my resume writing business in 2000. It can work for you, too.

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5) Use bonuses to sweeten deal and make more sales. Here are 3 kinds:

a) Informational reports. If you've written any articles or copy for your Web site, chances are you can package as a free report to give to prospects or clients. Make sure you give it a value ("A $29.95 value, yours FREE"), because it's human nature to not appreciate anything without a price tag.

b) Give away what your competitors sell. Find lowest-price product or service that most of your competitors try to sell ... and give it away instead. The increased business will make up for it.

c) Give away ANOTHER freebie after sale. This will cut returns dramatically and cement good relations with your clients. Marlon Sanders does it with his online marketing course. I give away loads of follow-up advice by email to all my clients. If you use an autoresponder, it can be done while you sleep.

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6) Build relationships with potential business partners online.

You already know that you MUST publish an email newsletter, right? Right.

But some sites still don't get this. They feel they don't have time or writing ability. This is your opportunity.

Find high-traffic sites in your industry that don't offer a newsletter, and say: "I noticed your site doesn't publish a newsletter. You're leaving money on table by not keeping in touch with your prospects and clients. I can help. I publish a newsletter that doesn't compete with your site. If you put a sign-up form on your site for my newsletter, you'll build instant, profitable relationships with your users. And I'll give you a permanent spot in my newsletter to run your ad in."

Who can say "No" to that? But, does it work?

I'm negotiating right now to get one of my newsletters, "Employment Dispatch," onto two Web sites with a combined viewership of 100,000 people per month.

After you submit articles and get published, you'll notice that being a published author has created a new level of credibility for you and your business. Credibility breeds trust and people buy from businesses they trust. Once you start to build a reputation as a credible resource for information, you might find publications contacting you instead of other way around. What a breath of fresh air that is!

The opportunity is out there every day at no cost to you. All you have to do is write a relevant article and know where to submit it. What have you done today to generate traffic to your web site?

As it were, we've run out of space but you can learn all about thousands of publications eagerly awaiting to publish your articles right now by ordering "Secrets to Making Money on Internet". This new Internet marketing course has an entire chapter dedicated to effective strategies and techniques for generating thousands of hits to your web site quickly and easily, and make $$$ on Internet.