Customers on Fence -- Before you send off your next proposal, call your client and tell her proposal she requested is ready. Tell your client you'd like to forward proposal to her, but before you do, ask her what time tomorrow would be convenient to discuss proposal. Remember, always set up your next appointment before releasing any information!

Charge at Least Five Bucks -- Always charge a fee for all your event marketing efforts. Fee-paid seminars and workshops almost always generate more participants than free events. The fee does two things. First, when you charge for something, there’s an implied "value" built in. Your prospect will believe they "get more" when they pay, versus not paying. Second, when a prospect pays you, they’re showing a commitment and are now a more qualified prospect and more likely to show up. Don’t just take my word for it; test it. It’s true.

Stimulate Customer Senses -- Do you think smell of fresh baking bread flowing throughout grocery store or music playing is by chance? Absolutely not. Retail businesses have been going out of their way for years to stimulate shoppers and keep them browsing. Stimulating senses works outside of bricks and mortars too. For example, let’s say you're a business development expert and you're getting ready to mail your quarterly newsletter on white stock. Instead, try a red or pink-hued paper. Or, if you’d prefer to remain conservative, use a white textured stock. Another example: There's nothing worse than smell of a disinfectant used in a doctor's office. Try burning vanilla candles in waiting room, they’ll help sooth your customers while they wait. If your business is notorious for long waiting room times, fresh baked cookies would work well. Remember, more comfortable we keep our customers, longer they’ll stay, more memorable experience they’ll have and more they’ll spend, or pass on positive word-of-mouth. When you’re planning your next marketing activity, remember to stimulate your customers’ senses, including eyes, ears, nose and mouth.

It can give you some useful information about genuine nature of site.

4) CONTACT INFORMATION-- Can you contact webmaster either by phone, fax and /or email.

Personally, I like dealing with those that give you all of above information. There is something comforting to me that I can call or e-mail site manager if something goes wrong with my purchase.

5) CREDENTIALS-- There are several "credentialing" sites online. There intention is to offer some validity to site by tracking complaints from former users.

If site does offer such a service, by all means check out what others have said about their experience with business.

A note: Not all legitimate businesses offer such a "seal of approval". I assume because there is usually a cost involved, or they just don't feel that they need it.

While this article is not all-inclusive, it is intended to give you a "heads-up" when surfing to unknown areas of internet and experiencing dealing with new sites that you discover.

Larry Johnson, author

(You are free to reprint this article or display it on your site by including resource box below)

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