5. Answer emails quickly.

This may seem like a "No Brainer", but many web based business owners continue to lose site of fact that when someone contacts them with a questions…They, company are dealing with a "hot prospect". This is someone who has gone out of their way to send an email. This is someone who is already interested in program or product and only thing needed to close sale is a quick professional response.

On flip side, respond to complaints quickly. This is very important and I will relate a story as to why it is so important.

A little while back my organization purchased an LCD monitor wall mount from a small, home based company on line. The item arrived quickly as promised, but product was not as described on web site. The mount was cheaply made and would not hold 36" TV as stated. My purchasing agents tried for several days to contact them. After leaving several phone messages and emails, no one ever tried to contact us. Finally, after a week, I went to their web contact page, emailed them and stated that I was interested in purchasing one of their mounts but had some questions. I left my contact phone number and sent it off. In less than 20 minutes my phone rang. It was company responding to my email. I was totally surprised at quick response. I answered phone and started off conversation something like this. "Hi, I'm interested in some of your wall mounts, but first, I have a question on why no one from company was responding to return requests of my Purchasing Agent". I told person on phone name of agent and suddenly, line got quiet, and then I heard a click. She hung up on me. As you can imagine, I was pretty upset. It was obvious that person on other line knew what I was talking about. The next day I opened an investigation on an attempt to defraud US Government. You see, I was also a contracting officer for a government agency. Moral of this story is –

1. Respond to complaints immediately. 2. You never know who your customers are – Treat everyone with respect and courtesy. 3. Treat every customer, new and old like they are their best customer!

These tips are only a few of many ways to gain and keep loyal customers. Don't be afraid to try new ideas. Ask your customers what they want, and give it to them. And never forget that only way that you can remain in business is from happy, satisfied customers.

There are TOO MANY advertising styles out there. If you are new to advertising, you will get confused and you will be overwhelmed. One method of advertisement may be more effective compared to another but then again its effectiveness fully relies on individual usage of it. Take some quiet time to decide on advertising method. It doesn’t matter whichever one it is. Eventually, on right time, not too long I hope, you will find one that best fits you. When you have decided on one, you can proceed to next step: “Take Action”.

3. Take Action

This is something that needs to be reminded over and over again. When you are lost, one of most effective methods to get a jump start is to TAKE ACTION! Once you start acting, many things around you will not be overwhelming anymore. That is to say: you are not lost anymore! When you take action, your at will lead to another act done by your prospect. This in turn will cause you to take MORE action. The key that trigger this whole process is your first act! Your first act is spark that will cause you to feel warmness of SUCCESS!

Let’s compile what we have learnt so far. After finding right mentor, discuss together with him/her to find out which advertising method is best for you. Once it is decided, you MUST start taking action!

Always remember that you are key that will trigger your success. Without you taking any action, you will not experience a single tiny weenie bit of how it feels to be successful and you are walking with another failure in life (we got a lot of those, and enough is enough, no?) So start taking action!

In my next article we will learn about importance of: “Learning, Practicing and Being Creative”. I will see you there. Cheers!

Working together with you towards financial freedom, Henry Tanaka