4. Banner exchanges: You include a HTML code to your web site and each time somebody visits site where HTML code is placed a banner will be displayed and you get some credits (usually 1/2 - 1 credit depending on exchange ratio). For each credit you "earn" your banner will be displayed on another banner exchange members page. This type of promotion is good for branding but it will increase your traffic just about 0,1 - 1 % only (depending on click rate of your banner) so always combine this method with another strategies.

5. Promotional coupon codes: Everybody is happy for a free gift or some discount and a lot of online marketers take advantage of this fact. So why don't make your customers happy too? There are many promotional coupon code directories on Internet. Put your coupon code to most of these web sites. Try combination of promotional coupon codes strategy and affiliate marketing. Give away to your publishers promo codes or special affiliate link. If visitor click this link he gets some discount, free gift, free shipping or another benefits.

_____4. Less bio and credentials on home page because your customer wants to know "what's in it for me?" Put this information on your Contact or About Me page.

_____5. Less telling and more engaging visitor to stay (they leave immediately if they don't see benefits and valuable content that answers their concerns). Forget brochure-style home page.

_____6. A preplan naming top two to three focuses you want to attract customers to, who your target market is, and your Web site's contacts and money goals.

_____7. Much more "You" centered information such as benefits or short tips and articles

_____8. Acknowledgement and answers for your visitor's concerns, problems or challenges. These hook your Web visitor to pick up phone to call you.

_____9. Proven strategies that get people to your site to include writing and submitting short articles to other Web sites and ezines, exchanging links, a blog page for your customer to interact with you and get questions answered, and many more.

____10. A willingness to take time and spend money to make your Web site work. Without this, your site will languish with inactivity.

When you don't know what you don't know, your site just sits there with no one to play with. Your brick and mortar business sits there too. Now that you do know more than you did, take a leap of faith and know that you too can learn how to make your Web site shine and bring people right to your business address. Find yourself a good professional Internet marketing person, read books on topic or take a teleclass or seminar to boost your skills. Partner with a professional who can make your journey so much shorter, with fewer mistakes, and help you enjoy your business more.