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Granted, you still need good content that compels to some degree. But, whatever content, your chances of getting reader to go all way to end of document, or 'offer,' increases significantly with effective transitions.

Second, smooth transactions allow reader or person listening to your speech to concentrate on message, rather than its delivery.

You know from experience how hard it is to take in message when each new paragraph seems to abruptly introduce a new idea. It's a bit like driving along a street and having to stop for red lights at many successive intersections.

Third, and this relates to second point, you'll become a stronger writer if you use transitions. Not just because of transitions, but because their use forces you to manage ideas in your document or speech.

The process of starting each new paragraph with a transitional word or phrase can't help but lead to you to link idea in that paragraph to preceding paragraph.

That's true even when you make a major shift, because in that case you'd use a transition signal of some kind. Remember "And now for something completely different," made famous by Monty Python's Flying Circus?

In summary (another transitional signal), transitions from one paragraph to another, or from one idea to another, make our communication more effective.