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Use your inquiry form to both collect contact information and to identify
services your prospects are interested in and how you can help them. When you make your follow up calls you'll know where to start
conversation.
When you receive completed inquiry forms you can sort through them to identify which ones are worth following up on based on
answers provided. Then pick up
phone and use these qualified leads to find new clients and grow your business.
4. Collect Feedback and Learn More About Your Prospect's Needs When people visit your sell pages,
web pages that describe your products and services, they've expressed an interest. Some will move directly to purchase, others will discover they don't have any further interest and a large number will fall into
middle. These are people who are interested but not ready to commit.
Before visitors leave your web site sell pages, you can use exit pop up windows to collect feedback and to find out what they are looking for.
Offer a free article to motivate visitors to fill in
form. When you get these feedback forms, follow up with a call. Use this conversation to find out why they didn't buy
service or product or to get further information about
problems they want solved. Once you have these prospects on
phone you'll be surprised how many you can turn into clients.
5. Send out Surveys to Identify What Sells If you have a newsletter you can leverage
trust of your readers to collect ideas of what they want to buy. If you've been sending out ideas and information to your target market periodically they will be more than likely to respond when you ask for their input.
Two to four times per year, send an informal survey to your subscriber base, asking for their ideas. Ask them which of your product or service ideas they like best and what they need and want. Tabulate their responses and develop
products and services they asked for.
Use these five lead collection strategies to identify prospects with a problem, one you can solve. Once you know who needs your help, its easy to follow up, close
sale and grow your business. - 2004 © In Mind Communications, LLC. All rights reserved.

The author, Marketing Coach, Charlie Cook, helps independent professionals and small business owners attract more clients and be more successful. Sign up to receive the Free Marketing Guide and the 'More Business' newsletter, full of practical tips you can use at http://www.charliecook.net