3. E-mail capture. It is a good idea to set up an e-mail capture form. Something like a Free Newsletter or Information request that enables you to get a potential customer's e-mail address so that you can inform them of special sales or offers. This is beneficial because customer has obviously already been to your site and has an idea of what your product is, now you just have to sell him on that idea. The key to sales is in follow up!

4. Customer Testimonials. It's a good idea to ask for feedback from past customers not only to see if there's anything that you can improve upon, but also for a customer testimonials section. These are valuable because it is not you talking about your product, it is someone else. Customers often take what other people say into consideration more than what company itself says about product, simply because they know that that person was a customer just like them.

5. Updated Info. If there are sections on your site that are updateable, then do so as often as possible. Updating your site not only increases rank in some search engines, but it also brings interested potential customers back to your site. Maybe they didn't buy this time, and they didn't sign up for free newsletter, but next week's article on Bee Pollen may bring them back. Not only that, but they might e-mail your URL to a friend whom they think would find article interesting.

So you see, it's not enough to be online anymore. You have to be online effectively! Do what you can to improve every aspect of your site, and you'll have them coming back for more!

If you're selling a service on Internet, you can offer your potential customers a free trial as well. For example, if you offer a search engine submission service, you can provide your customers with a limited free submission to search engines. To entice your customers to purchase your full service you can, not only submit their site to your full list of search engines, but you can create doorway pages, insure their pages are optimized for search engines and provide a resubmission service every month for a year. In addition, provide your clients with a free report of each submission process.

Prior to doing your customers last submission, contact them and inform them that their submission contract will soon be expiring. Tell them how they can renew their submission process and offer another enticing freebie such as, "If you renew your submission contract before (date) we will also submit your site to over 1000 Free For All Sites." This type of free trial will not only increase your current sales but it will promote future sales as well. In summary free trials build customers confidence and desire for fully paid up version. The possibilities are endless. By offering your potential customers something of value for free, providing instant gratification, and an easy ordering process, you can dramatically increase your sales.