In so doing, you can have literally hundreds of web sites all linking to yours. This provides a consistent stream of targeted traffic from readers of article who want to follow through to your web site, and also from search engines like Google, where your ranking will broadly increase in line with number of web sites linking to you.

Hundreds of ezine publishers are also on look out for quality content that they can publish, on a wide range of topics - if a publisher with a large mailing list chooses to publish your article, this can lead to a surge in both traffic and sales on your web site when their ezine is published. Many ezines are published online too, providing another permanent link and source of high quality traffic to your web site.

There are various courses and ebooks available online that can teach you how to effectively distribute your articles and get them published - there's also a free e-course available at http:/ akanomi.com/publish-articles.php that tells you nearly everything you need to know. 4. Publish An Ezine

One of most effective ways to build a loyal base of repeat visitors for your web site is your own mailing list, whether it's an ezine that publishes regularly, or a mailing list who you occasionally mail to.

By publishing quality information in your emails, you increase your credibility, build trust with your subscribers, and encourage repeated visits to your web site.

5. Pay Per Click Engines

When you use pay-per-click engines, you are effectively paying to have a high ranking position for certain keywords, on certain search engines. If you choose your keywords carefully, traffic is highly targeted - trick is to ensure you are not paying more per click than each visitor is worth.

To do this effectively requires some careful tracking of visitors that arrive at your site from your keyword placements, but done correctly, end result is net profit for you.

The main pay-per-click engines are Google Adwords and Overture - with Google, your ads are displayed within minutes; with Overture, it can take a few hours to a few days to have your ads approved and displayed.

I personally use all of above methods to attract targeted traffic to my web site - of course, that's not end of road in terms of web site profitability. You then need to ensure that a proportion of this targeted traffic converts into paying customers. Once you've mastered this too, you are well on your way to online success.

Although they use JavaScript coding, they don’t require opening of a new window. Pop-up blocking software are fooled into thinking they are part of same window, so they are unable to block them.

Hover Ad can be animated, moved around, made to appear once per session, shown after a delay, and more.

These ads don’t work with older versions of Internet Explorer. But since most netizens use browsers with IE 4.0 and above, that are capable of displaying this code, this sort of advertising is being used more often.

So, you may ask "Why should I switch from regular pop-ups to Hover Ad?"

The most compelling reason is that your pop-ups can be, and are being blocked! Hover Ads can't.

Anyone who uses Google and Alexa (ten million users) toolbars is most probably NOT seeing your popup right now.

The Netscape 7.0 Browser (almost 52 million users) has a built in popup blocker.

Earthlink (five million users) provides its users with a popup blocker.

AOL (35 million subscribers) has released version 8.0 with Popup Blocking capabilities.

At least 40 million internet users will never see your advertisement!

You could be losing out on a lot of new subscribers and potential revenue right now.

"So how do I add Hover Ads[TM] to my website?"

For do-it-yourself-er there are freely available JavaScript snippets that you can put to use on your site today without buying any fancy software. A sample of code can be obtained from CodeLifter.com. The drawback here is that you need in-depth knowledge of JavaScript coding.

Another approach is to use high end HTML editors like Dreamweaver, which have DHTML scripts included under "Layers" menu. But again, Dreamweaver is an expensive software.

If pop-ups are a big part of your online marketing strategy - and if you have noticed a recent drop in your subscriptions, sales and profits, you can be pretty sure that your visitors are not seeing your pop-ups anymore.

But now at least, you know you can do something about it - and soon.