You'd be surprised at all pieces of puzzle that are out there independently which you could combine into a great mini-course without nearly mountain of effort you might expect.

Tip #3 - Give yourself lots of chances to make money

One way to build more value into your mini-course and make sure people hang onto your messages instead of deleting them is to put lots of quality links into your mini-course.

This allows people to get additional information on specific aspects of mini-course.

Some of those links can be to free resources, others to resources where you earn an affiliate commission, and still others to your own products and services.

The more links you have that actually contribute to your students learning subject of your mini-course and fulfilling promise you made to get them to sign up, better your chances of them clicking those links.

If you create lessons people save for future reference because they have great links in them, you'll make more money!

For an example look no further than your "in-box"! Almost everybody has email messages they've saved from other people because they contain links to sites you want to use now or access in future.

Tip #4 - Build anticipation for next message

If you're going to take time to put together mini- course, wouldn't it be great of majority of people who subscribed actually read your messages!?

If you want to launch a successful mini-course, you've got to rise ABOVE noise of all other email messages people receive every single day.

One way to do this is to always end each lesson with a small "ad" or excitement builder for next message. You do this by really playing up a big benefit they'll receive as a result of reading next message you promise to send them.

Here's an example:

"The next and final installment in this mini-course will give you five tips for how to get 10,000 visitors to your website without spending a dime on pay-per-click traffic! So stay tuned for next lesson in 2 days..."

It's a simple, yet very powerful way to build anticipation for next message into EVERY message you send.

This simple step helps make them look forward to next message so it gets read... not trashed!

Tip #5 - Tell them what they don't know!

If you're using mini-course to promote a product that covers a much "bigger picture" of topic as a whole, constantly remind people that mini-course is just a "tiny piece" of whole product.

Remind them of what else they need to know and tell them if they buy product then they'll get this benefit, and that benefit, and even more specific information.

Remember, you didn't publish this mini-course to practice your typing skills! You are in this to make money, to get subscribers, and to make sales!

Once you deliver quality content that gives people a real taste of what's in store when they actually purchase, then it's time to close sale... you deserve it!

HOW TO DO IT

One of keys is to choose a product or service that COMPLIMENTS what you already do. Whatever your product or service is, think through what your customer is likely to buy based upon purchasing your product.

If you sell shoes, someone is going to sell them socks and it might as well be you. Not only will you increase your revenue but you will encounter less sales resistance and show your customers that you are thinking of them.

Another method is to choose a product or service that CONTRASTS what you sell now. If you normally sell a business related product come back at them with a personal product. Why should they NOT buy it from you? You have proven yourself as honest and dependable; now cash in on that hard work.

DON'T BE AFRAID TO ASK

One final word. Your customers decided to trust you when they bought what you sell. Capitalize on those good feelings and ask them for their feedback on what you have in mind. This is by far most powerful, yet virtually free, market research available in land. Use it wisely and your EXISTING CUSTOMERS will tell you both what they want to buy and when they want to buy it.

All you have to do then is step up, fill need, and go to bank.