(4) Prove You Care With Customer *TESTIMONIALS*....

If you don't have any testimonials or positive comments from your customers, just ASK! Send an email to your customers and say you'd like some feedback, it need not be anything complicated.

Then collect and compile your most attractive comments and display them throughout your sales copy on your site. The testimonials will reinforce YOUR creditability which equals more sales - meaning more profit for you.

Before copying these comments, ensure you personally request permission from customer first. And ask if they don't mind you adding their name, email and website address at end of it. While adding these details aren't necessary it will add to creditability of testimonial itself.

(5) Utilize A Solid And Effective *GUARANTEE*....

Making a simple change to your existing guarantee can result in an instant boost in sales... IF done properly!

When writing your guarantee always remember that your aim is to eliminate all danger and worries of your customers. If you do so by removing risk with a money-back guarantee, for example, you will make it a much easier choice for people to consider your offer.

But by making your guarantee even more powerful, you'll also benefit from clients who will love you for your support and create word-of-mouth advertising for your business.

Here's an example of poor guarantee:

___________________________________________________

"If you're not satisfied with our product, you can return it within 30 days of purchase, and receive a full refund." ___________________________________________________

And here's one I came across recently:

___________________________________________________

"If you're at all undecided about MYKS!, just take advantage of our guarantee. Buy it, download it, review it... if you don't like it, just ask for your money back. We won't be upset, that's what guarantee is for." ___________________________________________________

You may have noticed above guarantee as same used very effectively by Ken Evoy for his Infopreneur's Toolkit , "Make Your Knowledge Sell!".

He completely removes risk by explaining exactly how to use guarantee -- he literally ASKS for you to take advantage of guarantee!

Take a look at his other website's and see how he use's strong guarantee's to capture customers that would have previously not ordered.

http://myss.sitesell.com/default.html http://myws.sitesell.com/default.html http://buildit.sitesell.com/default.html http://myps.sitesell.com/default.html

By applying all of above tactics to your website, you're virtually guaranteed to increase your sales and profits almost instantly.

4. Subscriber Incentives

Offer FREE Stuff, contests, giveaways or other reasons to join your newsletter. Nothing says subscribers like "Getting something for nothing, (but signing up for your newsletter)....".

5. Archive Your Newsletters

Archive all your previous issues for those possible subscribers that research everything first and want to know what they are signing up for ahead of time. They are out there! They will find you!

6. Form or Join A Private E-zine Ring

This seems to be latest rage. Similar to Joint Ventures, collect a co-op of other publishers that will agree to enter into a "Private" Ezine Ring. I say private, because one of biggest problems with public webrings today is broken links and broken promises. By keeping it private, you stand a much better chance of keeping it clean and free of broken links.

7. Send This Issue To A Friend!

Never, ever send an issue out that doesn't request your subscriber to pass it along. You may even want to suggest some possible recipients they could send it too. Word of mouth is a very powerful advertising tool!

8. Search Engines & Directories

If you don't have one already, set up a separate page for your ezine, make sure that your meta-tags are ready ( http://216.147.104.180 ools/meta.shtml ) and submit that sucker!

9. FFA Pages

Some say that FFA pages do not work. I'm not here to tell you they do. But I will say that timing plays a big part in any traffic you may get from them. If you submit to FFA's on a regular basis, consider this. The Three heaviest traffic times for ffa are lunch time, late afternoon and early evening. If you submit to FFA's in middle of night, as do so many people, consider how long it will be there before thousands of others come in to replace your ad. Who, in what time zone will be reading your ad. As bulk of them I submit to are in US, I base my submittal times on that. Whatever you do, don't use your normal email address, or you'll be bombed with more junk mail, than you'll know what to do with. Get a free email address online somewhere and use that.

10. Link Exchanging

Contact webmasters and ask to exchange links, buttons or banners. Many are as hungry for new eyes as you are and will be willing to exchange links with you. Tip: If available, watch your site statistics for traffic from this site. If there is not enough to justify link, remove it after a month.

11. Newsgroups

Of course posting to newsgroups can be helpful to. I feel posting to newsgroups follows same basic theories of FFA Postings. There are so many, try to get yours in there during peak hours, to maximize your readership.

12. Ad Swaps

When you're sending out that article to all those publishers, be sure to ask about ad swap opportunities! First contact and every contact after that! Use common sense, don't be wasting your time and space for swaps with incompatible newsletters. I mean really, how much business do you think your marketing ad is going to gain from "Lassie's Letters"!

13. Ezine Announcements

Search'em out and use them. Many publishers rely on these ezine announcement lists for content in their newsletters.

14. Last but hardly least.

Marketing Marketing Marketing. You gotta get out there in trenches guys and gals. Offer help when you can and even when you can't. Stay in contact as much as possible with people. Marketing is not a place for pedestals, it's a place for peers. What do your peers think of you and your company? Try to answer all of those emails! Nothing worse than an unanswered question...

Here's A Hodgepodge List of Article & Newsletter Promotion Sites:

http://209.53.3.96/newsletters/addnewsletter.asp http://ezine-dir.hypermart.net http://gort.ucsd.edu/newjour/submit.html http://jlunz.databack.com/netresources/zines.htm http://kerrisgifts.hypermart.net/adswaps.htm http://magazines.yotta.com/ http://scout.cs.wisc.edu/ http://www.absoluteauthority.com/ezines/ http://www.arl.org/scomm/edir emplate.html http://www.bestezines.com http://www.bestnewsletters.com http://www.bizx.com/cgi-bin/miva?newsletter.mv http://www.catalog.com/vivian/ http://www.coalliance.org/ http://www.cumuli.com/ezine/ http://www.disobey.com/low http://www.edoc.com/jrl-bin/wilma http://www.egroups.com http://www.escribe.com/ http://www.e-target.com http://www.etext.org/services.shtml http://www.eyesmail.com/ http://www.ezinearticles.com/ http://www.ezinecenter.com/ http://www.ezinelibrary.com/ http://www.ezine-news.com http://www.ezinesearch.com http://www.ezineseek.com http://www.ezinestoday.com http://www.ezine-universe.com http://www.ezineworld.com http://www.e-zinez.com http://www.globelists.com http://www.HomeBasedProfit.com/ezineadswap.shtml http://www.infobot.net http://www.infojump.com/ http://www.inkpot.com http://www.lifestylespub.com/cgi-bin/ezines.cgi?10616 http://www.linkfinder.com/submit.html http://www.listbot.com http://www.list-city.com http://www.list-resources.com/ http://www.listsnet.com/ http://www.listtool.com/ http://www.list-universe.com http://www.listworld.net http://www.liszt.com http://www.marketingwise.com/ezines.htm http://www.meer.net/~johnl/e-zine-list http://www.milomail.com/com/aannounce.html http://www.needymeds.com/eAdsMart/index.html http://www.neosoft.com/internet/paml/ http://www.netagency.com/e-zine-builder.htm http://www.netmastersolutions.com/ezines http://www.netspace.org/cgi-bin/lwgate/request-add.html http://www.netterweb.com/lp/ed_ezinedirectory.htm http://www.new-list.com/ http://www.newsletteraccess.com/ http://www.newsletter-library.com/ven.htm http://www.newslettersforfree.com http://www.oblivion.net/zineworld http://www.onelist.com http://www.promotefree.com http://www.sodamail.com/ezine/home.shtml http://www.TechMailings.com/ http://www.theadvertisingplace.com/ http://www.tile.net/lists/addlist.html http://www.time4profit.com/ http://www.topica.com http://www.wealth101.com/ezineadswap.htm http://www.webcom.com/impulse/list.html http://www.webheadcentral.com/ezine.html http://www.web-source.net/ http://www.writebusiness.com http://www.zinecity.com/ http://www.zinerack.com/

Well, that's it! I think you have enough here to choke a bull, so have fun and good luck!