4. Participate in a reciprocal linking program that will list your site. The more resources you add to your site in this manner, more your organization will shine in public eye.

5. Attitude. Proficient communication is a must. When contacting potential clients, always maintain a positive and professional attitude. Be clear and concise. Always be cheerful in your greetings, and never lose your temper. Remember, best marketing representation goes hand-in-hand with a friendly demeanor.

Finally, finest technique of marketing is exemplified in movie, "Miracle on 34th Street." St. Nicholas, is a savvy entrepreneur who displays best qualities of being a successful marketing agent. Not only does he achieve a brilliant rapport with his "cliental," he manages to win over more customers by providing them with useful information -- even if it didn't come from his own employer.

Sometimes, an ounce of kindness -- coupled with utmost professionalism, can make difference between success and failure. Just some thoughts.

(c) Lady Camelot 2004

Please contact Author for permission to reprint article.

As they vie for position, Google, Yahoo, and Microsoft plan to continue upgrading their services - healthy competition that can only serve to improve search experiences of Internet users in future.

According to comScore Networks, an estimated 3.5 billion online searches are performed in United States each month, making searching second most popular online activity, ranking behind only e-mail.

In 2003, businesses spent an estimated $2 billion on advertising related to searches and some knowledgeable sources expect search-related advertising market to triple during next three years.

There are various search engine formats including natural search, pay for inclusion (PFI), pay per click (PPC), and hybrid approaches which combine both PFI and PPC characteristics. Because of immense and growing popularity of search engines, their effective utilization is life blood of Internet-based home businesses.